If you are buying notes (or brokering them), postcards are a cornerstone of many a successful marketing program because the note seller can’t miss your marketing message; it’s right in front of his eyes as soon as he opens the mail. Therefore, you KNOW your message (or, at the very least your HEADLINE) is going to be read. And, that’s half of the equation as far as what you need to accomplish in order to get the note seller to call you. Continue reading “Buying notes: 9 Important Rules For Mailing Postcards”

Having a well thought-out marketing plan is critical for your success in the note business.

Whenever you plan a marketing effort, you want to achieve quick, maximum results. You want your phone to ring, quote and close transactions. However, I found that real success comes with long-term thinking and planning. A great deal of your planning must be geared to all of the note holders with whom you did not do business. This means all of the people who were not ready to sell, did not respond to your marketing piece or did not accept your offer. This is future business, and is at least as important to your success as the transactions that you closed. My experience tells me that 75% of my completed transactions are with note sellers who initially were not ready to do business. These people represent seeds that you planted, and you can either cultivate them or allow them to rot in the ground. Most people in the note business do not a good enough job of cultivating. Continue reading “How to Supercharge Your Note Business Starting Today”

“The secret of making an inordinate amount of money in the note business is to find lots of brokerable notes. To find brokerable notes, get in front of a group of professionals,” says master marketer Tim Fitzgerald. Continue reading “How To Market Your Note Business Through Public Speaking”

The discounted paper, or note business is an opportunity to make money. Vending machines, 900#’s, multi- level marketing and widgets are also opportunities to make money. The commonalities of all business opportunities is that most people fail, some do O.K., but very few experience overwhelming success. Those who succeed understand the tremendous importance of Marketing. Marketing is something those successful in business, at all levels, understand. It is clear to me that most folks who try their hand at “discounted paper” give little, if any, thought to this most critical ingredient. People will take course after course on the technical aspects of the note business, but spend almost no time at all in putting together a marketing plan. To be successful, you must get your phone to ring a lot- that is what marketing accomplishes. McDonald’s doesn’t sell all those burgers because theirs taste the best (do they?) but they sure know how to get people into their stores. Continue reading “How To Market Your Discounted Paper (Note) Business”

Direct mail is and always has been a highly effective channel for reaching bona fide note holders, even more so now in the digital age– for a multitude of reasons. Because you’re on this page, I know you must have questions as to why that is and how/why/if you should implement your own Direct Mail campaign, so I’ve put together an outline below that will quickly get you up to speed on key points that should enter into your decision-making process. Here is an informal “Cliff’s Notes” version of my findings and observations: Continue reading “Is Direct Mail a Good Method to Find Notes Today?”

Finding note sellers is a numbers game— the more you reach, the more quote requests and closed transactions you’ll get. Therefore, the key is reaching as many bona fide note holders as possible with the right message.

Some combination of direct mail and internet (website, social media, email, etc) should be used to maximize your reach. Speaking of direct mail, it’s a highly targeted approach– you can Continue reading “Marketing is a Numbers Game– and the note business is no different”

After the initial rush of mail they typically receive when their newly-recorded note first appears in the public records, we’ve found (through years of interactions with note holders and also by virtue of our extensive experience in holding notes ourselves) that after the initial 1-2 months, broker mailings then drop off drastically– to an average of less than one postcard a month! Continue reading “Note holders are not directly marketed to by nearly as many brokers as you might imagine.”