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Tips and Tricks
Welcome to the
"Tips and Tricks" page. We have made it as
"user-friendly" as possible. Just follow the links below to
find the information you are searching for.
Tip
#1:
Every successful note broker (the ones making BIG money) shares one
commonality - they know how to market their business. Your
marketing does not have to be difficult or expensive. You must
establish a long-term marketing plan. The key is "long-term". If
your mindset is "short-term" (get rich quick) you will have a
short-term frustrating career. Every successful note broker is in
for the long term.
Learn how to start profiting NOW with your own unique note marketing program by clicking
HERE.
Tip
#2:
There are many ways for you to market your note business without
investing lots of time or money. One way is to do research at your
local county courthouse. You can (for free) find all the Real
Estate notes that have been recorded in your area. Your only
investment will be the time it takes you to figure out how the
system works. You can then do the research yourself-- or, better
yet, hire someone (a retiree, high school student, etc.) to do it
for you.
Start learning how to master the inside secrets of effective courthouse research by clicking
HERE.
Tip
#3:
When working the courthouse, start with notes that were recorded two years ago and work backwards...the older, the better. Most people who do courthouse research start with newly recorded loans. By working with older loans, you will avoid competition. Better yet, a person who has held a loan for awhile is much more likely to sell.
Learn how To master the little-known methods for conducting simple, precise research for profitable note deals-- in any courthouse-- nationwide by clicking
HERE.
Tip
#4:
Once you obtain the names of note holders from the courthouse records, you will want to start your marketing efforts
(see Tip #1). Compose and send a short letter outlining just WHAT it is that you do - for example, "I buy notes for cash". Thirty days later, send a reminder in the form of a flyer, and than every 90 days thereafter, send another flyer.
Learn how to target your note marketing efforts by clicking
HERE.
Tip
#5:
Here are more secrets that you can put to use to make your marketing easy, effective and inexpensive. Do not put your flyers in an envelope. Fold them in thirds, address and mail. Here is the clincher. Use very colorful paper. The brighter, the better... bright orange or green seems to work best. Soon, you will be getting calls from note holders who ask you: "Are you the one sending me that ugly green flyer?!".
Learn how to start cashing in with 90% more note sellers by
clicking HERE.
Tip
#6:
Here is an easy and inexpensive idea that can be very profitable.
Place ads on bulletin (corkboards). All you have to do is compose a
short ad. You can hand-write them on 5x7 cards. Whenever you see a
corkboard, tack one up.
If you can use some solid tips on how to create response-generating
ads, I would highly recommend listening to the 90 minute audio
cassette, "SUPER EARNINGS: How To Prosper In The High Reward
Low-Risk Discounted Mortgage Business". This tape is jam-packed
with proven, money-making strategies. You'll discover new note
finding methods, and learn how to get all the business you could
ever want.
To see it now, click HERE-- I strongly recommend it!
Tip
#7:
There are two primary markets that you can target-- individual note
holders or financial professionals. If you have limited time and/or
money (that includes just about everybody), the choice that you
make is critical. Most new note brokers make the wrong choice-
individual note holders. You want to market to financial
professionals.
Learn how to develop a loyal following of all kinds of
professionals eager to sell you notes by clicking HERE.
Tip
#8:
Individual noteholders are expensive to find and expensive to
market to. No matter how satisfied an individual noteholder is with
your services, they can not refer you more business. Financial
professionals handle the majority of cash flow transactions. In the
first year of business, your goal is to establish a relationship
with at least one financial professional who can refer 2,4,6 or
more transactions to you per year. This will provide you a very
nice part time income working part time.
Learn how to get note sellers and financial professionals to
remember you by clicking HERE.
Tip
#9:
The
big five financial professionals are attorneys, accountants,
financial planners, mortgage brokers and real estate brokers. You
should start with attorneys and accountants. You can find them in
the yellow pages. Start by making a list of between 250-300. This
does not take much time, and you can build your list as your
schedule allows. See tips #4 and #5 for additional information.
Learn how to start profiting NOW from referrals at a level you've
never done before by clicking HERE.
Tip
#10:
Start marketing your cash flow business effectively by advertising
in small local weekly newspapers such as the Thrifty Nickel, Penny
Saver, etc. This method can be the quick fix for new note brokers.
When it works, it works fast. The test period should be for no
longer than eight weeks. If you are not getting the result you
want, pull the ad.
Tip
#11:
Advertise inexpensively and consistently. A very important factor
when advertising in weekly newspapers is cost. Weekly ads can run
from $5 to $200 per week. You need to keep the cost in the $30 or
less per week range. Do not advertise in major metropolitan areas.
Suburbs or other outlying areas seem to work best.
Tip
#12:
Most of these weekly newspapers will require you to place your ad
in the Real Estate section. This is O.K. But, if they let you, here
is a secret that is better. Put your ad in the section where people
advertise to buy and sell old baby furniture, sports memorabilia,
military artifacts, etc. Strange, but true. You want note holders
to "stumble" on your ad. Most of them do not know that they have a
saleable commodity.
Tip
#13:
Ask yourself: "How can I set myself apart from the competition when
marketing my cash flow business?"
Here is an idea that almost nobody tries but can pay off with some
very profitable transactions. Advertise in newsletters. The good
news- there are thousands of them in every major metropolitan area.
The bad news- there is no central location you can go to find them.
Here are some places you can try: large apartment and condominium
complexes, churches, senior citizen centers, service organizations
(Lions Club, Rotary, Elks, etc), etc. Many note brokers develop
solid leads from these sources. You want note holders to stumble on
your ad, because most of them do not know that they have a saleable
commodity!
When note holders call you, take the next step to making money by
"flipping" the note to an investor! It's easy. Learn exactly how
this works by clicking HERE
now.
Tip
#14
The secret to making BIG money in your note
business lies hidden in
a miracle marketing strategy. The method is defined in 4
words:
"Create Urgency To Sell" in the noteholder.
Urgency creates
motivation. And motivation is the force that pushes
noteholders to
sell you their notes. Your financial success depends on how well
you market urgency.
Learn how to do this, starting right now, by
clicking HERE.
Tip
#15
There are several ways to make money in this business. The best
method to start with is flipping. Flipping means you have sold the
deal before you buy it. Flipping discounted paper will easily put
you on the road to financial freedom.
Learn
exactly how this works by clicking HERE.
Tip
#16
Start part time- shoot for one note per month at first
This is a business that has a way of growing slowly but steadily if
you will just stick with it. A very realistic initial goal should
be to broker at least one note a month to a note investor (like
Charter
Financial) for a quick profit of $1,000 to $5,000
(depending on the outstanding balance of the note that you find
thorough your marketing efforts).
Tip
#17
If you want to be successful, it is important for you to understand
the motivations of note holders. Please observe that I used the
term "note holder" and not "note seller"... it is your job to turn
note holders into note sellers. Note holders only become note
sellers when they are motivated to sell. There are many reasons why
a note holder becomes motivated: business opportunities, desire to
help a family member, financial distress, and many more reasons. The
commonality is the need or desire for lump sum cash. The big
mistake that most note brokers make is the frequency of their
marketing efforts. An age-old marketing adage is: marketing
produces best results when it is done well and done frequently.
Tip
#18
Marketing your note business produces best results when it is done
well and done frequently. Here is a typical scenario: You send a
marketing piece to a note holder. The note holder has no interest,
and discards your marketing piece. Some time later (a week, a
month, or a year) the note holder becomes motivated to sell, but
has no way to contact you because they did not keep your marketing
piece. One marketing effort is not enough. The most effective
marketing plan proceeds as follows: your first effort should be a
letter with your note broker's brochure enclosed. A different
marketing piece should go out 30 days later, and then every 90 to
120 days. If you want note holders to remember you and to keep your
information, this simple plan will help do the trick.
Tip
#19
For your note business to be successful in the long
run, your
marketing program should be designed with three goals in
mind:
Keep, create and repeat.
Keep: use marketing pieces that note sellers do not
discard.
Create urgency: your marketing plan must be designed to
create
urgency- motivated note holders are the only ones who sell.
Repeat referrals: it is imperative that your marketing be
designed
so you do multiple transactions with note selling sources.
In next week's tip, we will start to cover: keep, create and
repeat
in more detail.
Tip
#20
Last week, you learned about the
three goals to a successful
marketing plan: Keep, Create and Repeat. We will now continue
with: "Keep" (for example, LETTERS).
Letters (and anything else) that you send to prospective note
sellers have to look first class. You can be working from a card
table in the middle of a rented room, but your letters should look
as if they came from a Fortune 500 company or prestigious financial
professional.
Use good quality paper. This may seem unimportant, but good quality
paper conveys a subtle feeling of success, and the cost difference
is negligible. We would suggest white or cream colored stationary
with blue type. Grey paper stock with maroon typeface is another
“classy” alternative. Your letterhead must be professional.
Tip
#21
Use a “P.S.” at the end of your letter. This simple trick will
ensure that more prospects “keep” the letter you send. Here is an
example: "P.S. Even if you do not need a lump sum of cash today,
tomorrow could bring unexpected needs or opportunities. Please keep
this letter with your mortgage documents." It is amazing how well
this works. We have had note sellers send us document packages with
copies of our letter and flyers (more about flyers in a future Tip). When we inquired why they had so many copies, the reply was
“you told me to keep them, didn't you?”
Learn how to start profiting NOW with your own unique note
marketing program by clicking HERE.
Tip
#22
You will MAKE
MORE MONEY if you give note sellers something they will keep (continued)!
If you hand-write just your initials over your return address with
your marketing letter, it helps stimulate the recipient's
curiosity... which helps motivate him to open the letter and read
it. If your letter gets read by more note holders, you will make
more money!
Learn more ways to find note sellers who will keep your phone
ringing all the time by clicking HERE.
Tip
#23
Whenever possible, use
"real postage stamps" rather than having the mail metered. Having a stamp helps to distinguish your letter from
"metered mail." This can work to your advantage because many people often associate "metered mail" with junk mail,
solicitations, or in some cases, bills. The post office has a
large selection of "commemorative stamps." Most of the
commemorative stamps are colorful, attractive and interesting.
Using an interesting commemorative stamp can add a bit of color and
will often help draw attention to your letter.
If you haven't started your note business yet, what are you waiting
for?? The market is HUGE! Click HERE
to jump on the road to big profits in discounted notes!
Tip
#24
You should follow up your marketing letter with
flyers. Too many
note brokers become "married" to their letters. Send out only
one
letter to names on your mailing list. The next mailing should be a
flyer within 30-45 days, and than another flyer every 90-120
days.
LEARN how to start your note business TOMORROW... and watch your
bottom line go up... and up... and up! We will show you how. Click
HERE to get started right away.
Tip
#25
Flyers are inexpensive, designed to attract attention, arouse
curiosity and deliver your message in an "easy-to-read" format. Keep
in mind that people today have a very short attention span and are
being bombarded with advertising. Therefore, your flyer should be readable within seven
seconds. This is a " sure-fire" way to get your message across!
LEARN other ways to " blow away your competition" by clicking
HERE now.
Tip
#26
"Getting Published" Means Getting New Business...
and closing more note deals
One of most powerful image building, business-getting techniques is
to have an article with your name as the author published in a
newspaper, magazine or newsletter, or on a web site. Everyone knows
the benefits of getting published are enormous. First of all, when
an article appears with your name in the "byline", you establish
instant credibility. You're immediately perceived as a leading
expert in your field; a consummate professional; a person who is knowledgeable, reliable, established and respected.
Want to know a dirty little secret? You don't have to love writing,
and you don't have to be a writer. The reality is that you can
still enjoy all of the benefits that go with getting articles with
your name in the byline published... without ever having to write
one yourself.
Find out how by clicking HERE.
Tip
#27
Here is a simple but amazing
fact. Most note owners have little or no knowledge regarding the asset they own. Many note holders took
back financing not because they wanted to, but because they had to.
So you have a situation where someone owns something they really didn't
want, don't know what to do with it and don't understand
what they own.
Once you understand this phenomenon, you will be in a position to
close many more transactions, and you will be helping amateur note
holders. You will accomplish this by creating urgency.
Learn how to cash in on the 90% of note holders who say no at
first... by clicking HERE
now!
Tip
#28
This is (arguably) the
best time ever to be in the note business.
With interest rates as low as they are today, it so follows that
major funding sources like Charter Financial are able to make
considerably higher offers to note sellers than ever before. As a
direct result, note brokers are closing deals early and often! It
is evident that there is a lot of money to be made in the note business
for people smart enough to get involved now.
Get started today by clicking HERE
now!
Tip
#29
Courthouse Research techniques that will boost your note business
When you discover the county courthouse, you will find that it can
be one of your best sources for notes... because all of the details
of every real estate transaction in your county is available for
you to look over and review. You can "screen" each note and
determine which deals would be good and which deals you should stay
away from. This is a great benefit to you, because when the phone rings as a result of your marketing efforts, you'll be sure that
you can make money by doing a deal with that note holder!
Are you ready to learn more about courthouse research?
If yes, click HERE.
Also...
Would you like to learn how to "Super Charge" your note business by
converting more note holders into note sellers? If so,
click HERE.
Tip
#30
Discover the secrets of Creating New Notes and eliminating
competition
The Sunday paper (real estate section) can be an excellent source
of leads that will help you find home sellers trying to sell on
their own (without an agent). Many of these sellers do not
understand the benefits of owner financing. These folks are your
target prospects.
Send a post card, marketing letter or flyer to the home sellers
(call to obtain the address if needed), explaining how they can sell
their home much faster (attracting a greater "pool" of buyers) and
still receive cash at closing by offering owner
financing. You will then help them create a "Grade-A" note, and then turn around and
sell this newly-created note for cash. You have just earned a generous referral fee
(with no competition).
If you would like to learn more about this strategy, click HERE.
Tip
#31
Converting note holders into note sellers by connecting with referral
sources
Financial planners can be an excellent source of notes. These professionals
tend to be involved with " estate planning" for their clients, some of whom
will be collecting payments on property they have sold, a
judgment they have been awarded, a business they have sold, etc.. Herein
lies an opportunity, because many note holders
do not realize that they are holding an asset that can be sold for cash. By the same token, many financial planners
are not immediately aware that a secondary market exists for selling these notes.
That is where you come in.
Pick out a geographic area (perhaps within a 50 mile radius of where you live). Get your hands on a good
industrial directory, (one that lists " services" as opposed to
"manufacturing" firms)
and contact all of the financial planners listed there (locate the category within the directory for
" financial services/planners"). These firms tend to be small, with easily identifiable
principal owners (Pres., VP, etc). Send a targeted, professional letter to these individuals explaining how you can help their clients.
You WILL get calls, and close transactions as a direct result.
If you would like to learn more about dramatically increasing your
cash flow by "targeting" your note marketing efforts, click HERE.
Tip
#32
Investing in notes-
learn to be "bottom-line oriented"
Profits in brokering notes are huge. However, investing in them is
where the big money is.
That said, before you even think about "buying notes to keep" (if
you are just starting out in this business), it is imperative that
you initially broker notes to professional buyers (like
Charter
Financial) while earning
referral fees, learning the entire process, and gaining capital
with which to invest.
Eventually, when you are ready to invest, your objective should always be
to increase your rate of return.
To better
illustrate, if you were to invest $1,000/year for 25
years at 12% interest, you would have $133,000 at the end of 25
years... very nice, but we can do better. Say you wanted to double your bottom
line. One way to accomplish this would be to double the yearly investment to
$2,000. You would then have $266,000 at the end of 25 years.
You
might be asking, "Where will I get the extra $1,000 to
invest?"
But
wait-- there is a
much better way to increase your "bottom line" while
leaving the yearly investment at only $1,000!
(Remember,
you need to broker notes through Charter
at first in order to generate the money to invest)
Here is a concept that wealthy people understand... and this
will really blow you away! If you double your rate of return (in
this case, from 12% to 24%), your "bottom line" would not just
double-- in this case, it would more than quintuple... to $898,000!
"When you increase your rate of return, your "bottom line" goes up a whole lot!"
Now
you might be asking, "Is it really possible to generate rates of
return like this by investing in discounted notes?"
The
answer is yes, absolutely. And you will not have to wait for years to do
it. In future "tips", we will begin to show you just how to achieve rates
of return like this in the short-term. Stay tuned!
If you are interested in learning more about driving your rate of
return into "Super-Earnings", you will gain a great deal of
knowledge by listening to Joel Cassway's excellent
program.
Tip
#33
Courthouse Research techniques that will boost your note business
When researching "seasoned" notes at the courthouse (see Tip
#3), learn to recognize the "look" of a privately-held note in the
microfiche viewer as opposed to "conventional" mortgage notes that are held by banks. You will discover that the
heading and layout of the two types of documents differ from each other, and are
easily recognized at a glance. The key to compiling 50-100 quality leads
in one session is the ability to "speed read" from one document to
the next in the viewer. Stop only at "non-conventionals", do not
waste time on the others and you will come away with a ton of good leads.
Are you ready to learn more about courthouse research? If yes, click
HERE.
Tip
#34
Converting note holders into note sellers-- timing is everything
Many privately-held notes are sold during the weeks immediately
following Labor Day. The reasons: Note holders, or their financial
advisor(s) are finalizing budgets and plans for 2004, and salable
assets are often liquidated at this time due to any number of
circumstances. Note brokers and investors savvy enough to time the delivery of their marketing piece
(see Tip #31) to arrive shortly
after the holiday stand to gain.
If you would like some ideas for creating a marketing piece that
note sellers will KEEP (and call YOU when they are ready to sell),
click HERE.
Tip
#35
Discover
the secrets of Creating New Notes and eliminating
competition
The key to promoting owner financing, for purposes of creating a
quality note that you can broker for a generous referral fee (see
Tip # 30), is to educate home sellers on the benefits of
owner financing. Then show them how to structure a quality note and
contract they can sell for top dollar. This can be accomplished by
distributing or selling a booklet using mail order techniques.
Start
by running a small, inexpensive classified ad, such as:
"Sell your home in days. Easy do-it-yourself method. No agent
needed. Proven fast sale method. For details phone_________"
When people respond to the ad, send out a sales letter explaining
the benefits of your booklet.
If you would like some ideas for implementing this strategy,
click HERE.
Tip
# 36
Investing in Notes
Every Business/Financial Plan Has 3 Steps
The steps to financial independence are always the same, no matter what
you invest in: Step
1- Increase income. First, "you work for money"-- you need
to get your income in order before moving on to step 2. A very effective
way to accomplish this is by flipping notes. Flipping means you have sold the
deal before you buy it.
Step
2- Invest at high rates of return (while keeping risk low). In
this step, "money works for you". Whatever you invest in
(notes in our case), when you increase your rate of return just slightly,
your "bottom line" goes up exponentially (i.e., just doubling
your rate of return can up your bottom line by as much as 7 times)!
Step 3- Plan to
retire. Sadly, most people put off planning for too long. The one thing you do
not want is to be old and broke in the coming years. That is why
you must increase your rate of return. Investing in notes can greatly
accelerate this process. Because of the importance of this subject, we will expand on this
in future tips.
If you are interested in learning more about implementing this 3-step
plan for yourself, starting today, you will gain a great deal of
knowledge from Joel Cassway's excellent
program.
Tip
# 37 Courthouse Research techniques that will boost your note business
You know that documents, such as trust deeds, mortgages and real estate contracts, etc. are usually recorded on
microfilm, or they may be in books. You research these documents for the information
you need on the noteholder.
Some people prefer to look up private names on the index file. Then
they individually look up each document in the separate microfilm reel or book. You can speed up the research process by skipping the
index file and going through the book or microfilm reel completely,
taking down the names of people who have deals that are profitable for you. If your county uses a
computer recording system, your research will go a lot faster. You'll also be able to use the index
file productively.
Learn how the newer courthouse recording systems make research For
private noteholders more profitable by clicking HERE.
Tip
# 38
Converting note holders into note sellers--
give them something they will keep
Many note transactions can be completed with sellers who initially are not ready to do business when they receive your first marketing piece. If you don't
follow up and keep the lines of communication open, you could lose business. The key is to provide
more information that convinces them to sell now! Or, alternatively, you must share data that clearly shows when the time is right to sell,
YOU are the person to call.
Getting potential note sellers to remember you is paramount. And, because few folks have photographic memories, it is imperative you give note holders something they will
keep. When it comes time for them to sell, they must have your name and phone number. If they do not, someone else (your competitor!) will get the business.
Plan ahead and learn some simple steps for doubling the mileage of your marketing and keeping your name in the minds of prospective clients by clicking
HERE.
Tip
# 39 Converting
note holders into note sellers by connecting with referral
sources
When cultivating referral sources (see Tip #
31), you might consider offering a nominal fee as
an incentive (could be anything from cash to gift certificates) if
you close a deal as a result of that referral. You might say, "If you give me a referral, what is a fair fee for
you?" Sometimes, the reply will be, "Nothing
needed", because many professionals are chiefly interested in
helping their clients.
Learn how to get note sellers and financial professionals to
remember you by clicking HERE.
Tip
# 40 Lessons for marketing your note business: generating leads
Besides mailing, you can distribute your flyers to real estate
offices or title companies in order to connect with brokers or other
referral sources. For example, you can provide the camera-ready copy to real estate brokers or other professionals you work with so
that they can also customize them with their office information and distribute them to their clients. Just make sure they refer all of
the business to you.
"Get a leg up" on other ways to boost your marketing efforts by getting in
front of noteholders (and keeping in front of them) by clicking HERE.
Tip
# 41
Marketing your note business-
give note sellers something they will keep
Here is a very innovative idea. Use advertising in the form of a
cartoon. Cartoons are almost always read, and if it stays out of
the prospective note seller's waste paper basket (a distinct possibility), your message is delivered. It only takes 7 seconds to
read your flyer, and we live in a society that has a 7-second attention span. Your number one goal is to get your message
delivered- and, by using this technique, you have just accomplished
that goal.
Goal number one-A is for the note holder to keep what you sent.
Experience shows that note sellers tend to keep these cartoons more
often than a letter. A "P.S." on the bottom instructing the
recipient not to throw away your flyer also works well. I have always wondered why. I never have come up with a good answer. All I
know is putting a "P.S." on any communication will get the desired
results.
If you would like some more ideas for creating a marketing piece
that note sellers will KEEP (and call YOU when they are ready to
sell), click HERE.
Tip
# 42
Create urgency to sell in the noteholder
Once you learn how to create urgency, your profitability will take
a dramatic turn for the better.
One of the most successful marketing resources which will help you
SUPERCHARGE your note business is something called a Note Owner's
Manual.
What I am talking about is an owner's manual for people who own
notes. It is similar to the owner's manual you get with a car,
appliance, etc. What struck me about this idea is that people do not
throw away an owner's manual, as it is an authoritative written
source. The written word is a very powerful tool.
Years ago there was a segment on the TV show CANDID CAMERA. They posted a sign on the Delaware state line- DELAWARE IS CLOSED TODAY-
DO NOT ENTER. Motorists read this sign and pulled off the road. This is an example of the
power of the written word.
My Note Owner's Manual, like any other owner's manual, is a
primer on what note owners need to know about the asset they own. The Note
Owner's Manual is easy to read and to understand. Scattered throughout the manual are highlighted areas called
"helpful hints". These helpful hints work like magic in doing the one thing that is
essential if you want to make money in this business- and that is
create urgency.
If you would like more ideas on how to create urgency to sell in
the noteholder, click click HERE.
Tip
# 43
Learn the four steps to success in paper
If you want to be successful in paper, there are four things you
have to accomplish:
1. Generate leads. You have to find people who have loans to sell.
That's fairly simple to accomplish; you can have your phone ringing
if you do what's necessary.
2. Qualify the leads that come in. What you need to do is to be
able to tell in the first three minutes if what that seller has is
something you can make money on. It takes awhile to develop that
talent.
3. Negotiate the transaction. If the person does have something
worthwhile, you have to be able to negotiate it successfully. One
of the keys is to find out why they're selling the note to begin
with; if you can help them achieve their goals, to solve their
problem, you can also profit.
4. Fund the transaction. You need to have outside commercial or
professional buyers; people whose business it is to buy loans. This
is especially important if you really don't know what you're doing.
It's ultra-important if you're just starting out. This provides two
things: You can flip your deals to someone who knows what they're
doing and watch what they do; now you've earned money and learned
at the same time. Once you know what you're doing, have flipped a
bunch of notes to professional buyers, then you can buy a note for
yourself once in a while. After you've done that, the next step is
to bring in private investors as partners or just to sell outright
to.
If you're just starting out, see how easy it is to make outstanding
commissions from flipping notes by clicking HERE.
Tip # 44
Become highly
successful in the note business by thinking long-term
What is the difference between rich people and poor people? The
obvious answer is money. It is true that rich people have money-
otherwise, they would not be rich. There is a commonality that
most wealthy, successful people share. Wealthy people tend to
think in long terms and unsuccessful people tend to think in
short terms. Long-term thinking is a mindset. Follow the lead of
rich people; develop a long-term mind set. KEEP marketing over a
long period of time.
This is not a get rich quick scheme. It is a get rich slow
process.
We have found that 75% of the transactions we close are with
note
sellers who initially turn down our first proposal. Some note
sellers will reconsider quickly; others take months, or in some
cases, years before they will do business with you. We find that
many people who leave the business prematurely have left behind
thousands of dollars in profits that are just waiting to be
made.
You simply need to stay in touch with note holders, and when the
time is right, you will be able to structure a win-win situation
and collect your cash reward.
Learn how to start cashing in with 90% more note sellers by
clicking
HERE.
Tip # 45
Developing the Note
Brochure- the indispensable marketing tool
If written properly, note sellers will keep your brochure if it
is
written properly and says the right things. Almost everybody
has,
at some point in their adult life, read a brochure to get
additional information about a product or service that
interested
them. Brochures let you selectively develop your message
in
greater detail by providing the reader with useful information
about your services and why they should call you when
they are
ready to act.
Your brochure should be designed to provide prospects with
useful
information about selling their notes. The content should
address questions people most frequently ask regarding the sale
of their notes. It also provides the answers to these questions
as a way of simplifying and explaining the process of
selling a note to you. In essence, the purpose of the piece is
to provide the reader with useful and important information and
sell the fact that you can help them when they are ready to sell
their note.
There is another more important ingredient that is required when
creating your brochure. Your brochure should be designed to
educate the note holder. Most note holders have very little
knowledge about the asset that they own. In many cases their
note is their most important asset. An educated note holder
is much more likely to sell their note. Your brochure may be
the first time they are made aware of the pitfalls involved in
note ownership.
If you are interested in learning some very powerful ideas for
developing highly effective note marketing materials that
compel
noteholders to contact YOU when they are ready to sell,
click HERE.
Tip #46
If you fail to ask why the note seller is selling, you could
be
making a huge mistake
The reason is that, oftentimes, note sellers do not know that
they
can sell just a portion of the note... instead of
selling the whole
note. This option may be very desirable to a seller who has a
very
specific need (i.e., immediate money to pay off bills,
make a new
purchase, pay off a loan, etc.) In a case like this, the seller
needs only to sell some-- not all-- of the future monthly
payments
on the note.
When a note seller calls you as a result of your marketing
efforts
(see the rest of this "Tips" page for proven marketing
ideas), try to find out
why he/she needs to sell. If the seller needs a specific amount
of
money that is considerably less than the present balance of the
note, he/she may be a ripe candidate for a partial purchase.
An institutional note buyer (like
Charter Financial) can then tell you (on the quote
sheet) how many payments he/she would need to sell in order to
receive that amount. The note seller will be much more likely
to sell because he/she will not need to sell the entire
note, keeping the "back end" payments after selling the first
few.
And, you will make a great commission now, and also in the
future.. each time the note seller decides to sell off
additional payments from the same note (which happens very
often)!
If you're just starting out, see how easy it is to
make outstanding
commissions from brokering notes by clicking
HERE.
Also...
Would you like to learn how to "Super Charge" your note
business by converting more note holders into note
sellers? If so, click
HERE.
Tip # 47
Create urgency with a
Note Owner's Manual containing "helpful hints"
One of many "helpful hints" that you might include in
your Note
Owner's Manual (see Tip #42) might
deal with insurance. You could discuss in detail the importance
for the note owner to be covered by insurance. This hits a lot
of hot buttons. It is amazing how many calls you get from folks
who were "blasé" and uninterested about selling their note.
Now there is an urgency-- at least to get more information.
"Why do I need insurance?", they want to know. "Didn't my
attorney take care of this, etc.?" I have made the following
statement to many note holders (and I mean it): "Do not go to
bed tonight until you know you are adequately covered by
insurance." I have even helped place insurance binders for note
owners. Important: You never would have had the conversation
about this unless they read about it in your Note Owner's
Manual.
It is almost impossible to create urgency in an owner who is
naive
and uninformed- who thinks the only thing he/she has to worry
about is depositing the payment. It is easier to deal with an
informed seller-- one who has some understanding about the
need for insurance, record-keeping, legal issues, inspection of
the
collateral, etc. (of course, these topics should all be covered
in
your Note Owner's Manual).
Learn how such a marketing approach can "Super Charge"
your note business by clicking
HERE.
Tip #48
If you keep your
message in front of note holders, you will make money
Keep marketing over and over for long periods of time. Note
holders
must get used to seeing your marketing piece over
and over again. Then, and only then, when the time to sell
arises, they will have your material and get in touch with you.
Now here's a secret that most savvy marketers know and use all
the time: take your marketing piece, print it on different
color paper and mail it to the same person more than once
over a period of time. What happens is this. Every time you mail
that same item and print it on a different color, the
person who receives it thinks it is different from the last item
even though the message is the same. Using this trick, you can
accomplish three things:
1) You can double the mileage you get from each piece;
2) You drive your message home and reinforce it by
frequent
repetition.
3) You develop a steady stream of long-term business!
Tip #49
Ask for copies of the
documents before you quote
When note sellers contact you, there are two distinct
advantages in asking them to FAX you copies of the
documents before you quote (for that matter, before you even
request a quote from the
investor).
One advantage is that you are reasonably sure that you have a
more committed seller. If they took the time to fax
you the requested documents, you know that they are at least
somewhat serious about selling their note.
The second advantage is that you know you are dealing with
accurate information. You can ensure that the monthly
payment amount is correct, and that all of the other information
(balloon payment if any, present balance, number of payments
remaining, payor credit information, etc. etc.) is correct as
well.
The above steps prevent inaccuracies that necessitate a
re-quote,
so that you are freed up to work on other pending deals.
This will save you valuable time and help you get your offers
accepted faster.
Learn more about how to start cashing in with 90% more
note sellers by clicking HERE.
Tip #50
Here is a secret
that most savvy marketers know and use all the
time: take any one of your postal cards (or flyers, etc.), print
it
on different color paper and mail it to the same person
more than once over a period of time. What happens is this.
Every time you mail that same item and print it on a different
color, the person who receives it thinks it is different
from the last item even though the message is the same.
Using this trick, you can
accomplish two things:
1) You can double the mileage you get from each
piece and
2) You drive your message home and reinforce it by
frequent
repetition.
Tip #51
All new brokers have to
start somewhere. If you are a "newbie" in the note industry,
just take things one step at a time. If you feel like you
don't know what you're doing at first, do not worry. When you
begin to get calls from note holders, just be sure to ask them
all of the questions on the quote sheet in your broker
package (the
Charter Financial program greatly simplifies these
steps). The feedback you receive from Charter on each quote will
teach you the differences between good leads and bad ones. Of
course, you will make money on the good ones... and, most
importantly, you are learning from the professionals at the same
time!
Tip #52
After you begin taking a
few calls from note holders (see Tip #51),
you will learn to easily recognize the differences
between a good call and a bad call. It's just like learning
anything else... the
more you do it, the better you will get at it. Have fun
during the
learning process. You are not risking anything, and are only
spending a few minutes of your time. After a while (especially
if
you follow the
Charter Financial guidelines), you will be able to
tell in the first 30 seconds if that seller has
something you can
make money on, so you can pursue the good notes and avoid
wasting your time on the bad stuff. As you quickly develop this
talent, you will then be well on your way to
making a whole lot of money!
Tip #53
As you begin to take
calls from note holders, ask them all of the questions on the
"Quote Sheet" (see the
10-step process of how a typical deal works) in a
conversational manner. Just relax, go down the list one
line at a time, ask all of the questions and write down all
of the answers that the seller gives you. Remember, it may not
all make sense to you at first-- especially if you have never
done this before. Do not worry. The more you do it, the
sooner this whole process will become "second nature"
to you.
Tip #54
Sometimes, the seller
will not immediately know the answers to some of the
questions (see Tip #53) on the
Quote Sheet (for example, "how many payments are
remaining on the note?"), or some of their answers may
not be totally accurate. Ask the seller to FAX you a COPY
of the documents. A serious seller WILL follow through on
this, and you will then have all of the correct information that
you need in order to get a fast quote.
Tip #55
When note sellers FAX you
copies of their documents (see Tip #54),
start building a file folder for every deal that
you broker. Then, when the seller accepts your offer, the funder
takes over from there and handles all of the other documentation
needed to close the deal. You will receive copies
of these documents as well. SAVE THEM and throw them into
your folder along with the other papers. You will learn a
great deal about the whole process this way. Take
advantage of it!
Tip #56
If you currently work
at a "9 to 5" job (and many new note brokers do just that at
first), and do not want to give up that source of income
(at least not yet), just work your note business part-time
(5 to 10 hours per week) and concentrate exclusively on
marketing. Inexpensive ads and letters can work very
effectively for you, "24/7". Then,
all you have to do is refer your qualified leads to
a full-service note buyer (like
Charter Financial). They will take care of everything
else, and pay you a generous referral fee at closing. You will
have no paperwork, no hassle!
Tip #57
After you receive a quote
from the funder, you will need to figure in the $$ amount of
your referral fee before you quote the seller. The
funder really does not care how much $$ you make;
however, you should always remain reasonable, do not try
to get rich on every deal and you will make your fair share
of transactions. Remember, your fee will always be in the
$ thousands, and will be well worth your time
(see this example for a clear understanding)!
Tip #58
Although courthouse
research is a very effective way of developing leads, you
need not do that if the idea does not appeal to you.
Why not just mail letters to referral sources instead??
Postage is still the world's greatest bargain. Conservatively
speaking, if you have 12 financial planners,
attorneys etc. who each refer you only one note a year,
you are then brokering one note per month! You are now
making a good living. Keep going and build from there.
(Some excellent ideas
for accomplishing this are outlined in
Joel
Cassway's wonderful program.)
Tip #59
Profits in real estate
notes are huge. But, there is another gigantic market out there
that is just waiting to be tapped... business notes that
are generated from the sale of small businesses. Did you know
that over 90% of these businesses are sold with 1st
position seller financing?? It's true. The reason is that
traditional financing is simply not available. That is
where you, the note broker, come in. This is a huge need
waiting to be filled. Why not take advantage of the huge
opportunities in this $30 billion market? You won't be
sorry if you decide to get involved now!
One of the ways
new brokers can quickly learn how to make money by finding these
notes and sidestepping the competition... while earning generous
referral fees... is by getting involved with the award-winning
Charter Financial program.
Tip
#60
Business notes are one
of the hottest cash flows in the industry right now.
They are just like real estate notes, except that they
originate from the sale of a business (instead of
property). This huge $30 billion market is largely
untapped, because only a select few note brokers are
going after it. If you jump on this opportunity, it will pay off
big time. There are literally billions of dollars
of Business Notes in circulation and you will profit if you know
just how to cash in on them now!
(One of the fastest and easiest ways to get started is
by becoming involved with our excellent
Business Opportunity.)
Tip #61
It’s no secret that the key to profits
and success in business is
marketing, marketing and more marketing. And
the key to successful
marketing is getting your name and message in front of your
prospects and keeping it there on consistent basis. Newsletters,
containing information that your prospects find useful and
informative, are one of the most powerful and effective marketing
tools you can use to keep your name and message in front of your
prospects on a regular basis. Developing a successful and
affordable newsletter marketing program is lot easier than you
think. Find out how.
Tip #62
In spite of the fact that newsletters
have a proven track record as
powerful image builders and excellent lead generators, many note
brokers/cash flow professionals are reluctant to use them. That's
because they wrongly believe that developing a good newsletter
program is complicated, expensive and time consuming. However,
nothing could be further from the truth.
In fact, you can get and
maintain an extremely effective newsletter program that will carry
you throughout an entire year for a whole lot less than you think.
Find out how.
Tip
#63
There’s a simple reason why
newsletters are so popular: people like them. Newsletters are
easy and quick to read. They are the ideal format for delivering useful
and timely information. You can carefully tailor information to meet the
needs of your audience. Over time, readers look forward to receiving and
reading them for new and helpful information. Many readers will save
back issues for future reference, which, from a marketing standpoint
means that newsletters have greater impact and longevity than other
marketing tools.
Click
HERE to find out
how you can implement your own newsletter marketing program "on
the cheap"!
Tip #64
If you’re really serious about building a
profitable cash flow business, then you need to consider implementing
your own newsletter marketing program. Newsletters will help you develop
a positive professional image for your company, keep your name in front
of your most important prospects, generate leads and new business.
A
proven way for you to include this powerful tool in your marketing
arsenal is to use an affordable, professionally prepared newsletter
marketing program that you can personalize for your business. In the
long run, you will save time and lots of money using a proven newsletter
marketing program as opposed to trying to do it from scratch. It never
pays to “reinvent the wheel.”
If you are interested in learning
more, we strongly recommend
this
program.
Tip
#65
Post cards containing short, readable, powerful and
unforgettable
messages are one of the very best ways to get your name in front of
note holders. People love to get them. People love to read them.
And the best part is that post cards are cheap to produce and very
affordable to mail, which makes this kind of note marketing program
fast, easy and affordable. You will generate long-term business
with this approach, and make more money.
Find out
how you
can easily implement a program like this, starting
right now.
Tip #66
If you want to sidestep your competition, you should consider brokering
structured settlements. This is a virtually untapped area of the cash
flow business that is just beginning to grab attention.
And that spells
opportunity at the front end of the curve. A structured settlement can be bought and
sold just like a mortgage and note. Structured settlements are created
as a result of a lawsuit. The cash settlement is paid out over a period
of time. You make big fees in structured settlements just like you do
with real estate notes.
Tip #68
Know this-- you want your marketing piece to be
right in front of note holders when it is for them to sell. That is why your
marketing program must be designed to go on and on and on.
You might be interested to know that 90% of our
closed transactions come from note holders who either turned down our first
offer or did not respond at first. If done right, a good, solid "long-term"
marketing plan will develop a steady stream of business for you every month.
At any given time, you will be closing deals with note holders who have
received several of your marketing pieces over a period of time.
You need to get in front of people (and keep in
front of them) while properly building a campaign!
If you are interested in learning more about implementing such a campaign,
there is no program that we know of that will give you a better "blueprint
for success" than
this
one.
Tip #69
A sure way to grow your note business at a
very accelerated pace is by "broadcasting" your name out there in the
marketplace as a recognized authority on your subject. If you could find
a way to
accomplish this in a hurry and create new business almost overnight--
while sidestepping your competition altogether, would you be interested?
If yes, read on.
There is simply no better way to accomplish the
above than by harnessing the power and "reach" of the print media at large -- in
one fell swoop-- by having your name appear on a "by line".
When your name appears
as the author of an informative article showing motivated home sellers how to
sell more quickly and make more money on the sale by taking back a note for all
or part of the purchase price of their home and selling the note at closing,
you are creating new business as you attract more sets of eyeballs.
You, of course, will almost certainly be the
first person that interested home sellers call for help, and you
will make money by brokering the note that you help them create. It is "win-win"
all the way.
There are many, many well-established publications
and circulars that boast ready-made audiences made up of lots of home sellers and FSBOs.
Their editors are always looking for new material that will be
of interest to their readers. If you take the initiative by sending them a well-written "press release",
your chances of getting published are excellent. You have now increased your
marketing "reach" a thousand fold. And that means a big increase in business for
you, the note broker. Read more
Tip #70
Getting an article published with your name as the author in a
newspaper, magazine, newsletter or web site is particularly
beneficial for discount cash flow specialists. Because the
public
is always hungry for financial information, there are unlimited
opportunities to submit articles that inform and educate the
public
and other professionals about the field.
In short, you become an expert source of information, education
and
opinions about issues in your field. Make no mistake about it!
As
soon as your first article appears, you will be well on your way to
becoming a well known established and accepted authority in your
field. And, once your name starts to appear in print more
frequently, you can be reasonably assured that more business
will
surely come your way.
Helpful Hint:
If you hate to write, you can still enjoy all of the benefits
that
go with getting articles with your name in the byline published
without ever having to write one yourself.
Find
out how
Tip #71
A great way to eliminate your competition is by
specializing in simultaneous closings. This is a process whereby a home
seller takes back financing for all or part of the property sale-- but then
turns around and sells all or part of the newly-created note for cash at the
same closing.
Motivated home sellers are your key target
market. Your mission is to show them how they can sell their home much faster by
offering "owner financing", which will greatly increase their pool of
prospective buyers-- but still receive cash at closing as they would with a
"conventional" sale.
Many motivated home sellers will find your qualified
assistance invaluable, and will look to you for further guidance after you've
introduced them to the concept-- which might also be called "temporary seller
financing". As a result, you will almost certainly have the opportunity to
buy/broker the newly-created note, avoiding competition.
Helpful Hint:
The more you promote and market the benefits of owner financing,
the more likely you'll have a steady stream of notes to buy or
broker to a funding source. Learn more
Tip #72
Many new note brokers are paying $1,000s to attend seminars or "boot
camps" that, in a nutshell, are identifying the cash flows that make up the
note marketplace-- and then connecting you with a funding source.
You can save a great deal of money by avoiding programs sold by
individuals who are in the business of "selling you information".
Instead, why not work with a direct investor who sells a program and actually
purchases the notes too?! These institutional funders are highly motivated to
see you succeed because that is how they make their money. You will
essentially need just two major components within a beginning note broker
program in order to become successful in this business:
(1) A
detailed Action Plan that will describe for you in detail where the
opportunities are, how to market, etc.
(2) You will need to connect with an institutional funder
who specializes in this area. You will then be able to work
directly with the funder who will provide you assistance every step of the way.
That's all you will need in a program. Period.
Use the money you saved by avoiding the expensive seminar to market, market,
market your business. Once you have formed a strategic alliance with a direct
investor, you should spend 90% of your time marketing. You will learn the
rest of the process (i.e., submitting transactions, etc.) by working with the
funder.
Helpful Hint
We have developed a strategic alliance with a direct investor who
will "hold your hand" personally.
All of our associates are given the direct phone number of our
Director of Broker Services. We will assist you in every
transaction, from giving quotes to closing the deal.
Learn more
Tip #73
To become successful in the
discounted note business, you must have the ability to reach
note holders by all different means. It is also mandatory that
you establish relationships with financial professionals-
i.e. attorneys, accountants, financial planners, etc. Almost
every cash flow transaction goes through one of these people.
To be successful, you must be able
to get the attention of these professionals. One strategy that
has been very successful is the note appraisal. Note
appraising can (1) give you immediate credibility, (2)
increase short-term profits and (3) add to your long-term
profits. A very powerful trifecta.
Before going further with the
appraisal strategy, here are two very important landmines for
new note brokers to avoid. Never appraise a note that is
institutional grade-- i.e., you need to be able to get the
note quoted by a reputable funding source. Never appraise a
note for less than the amount quoted by the funding source.
Helpful Hint
If you would like to learn how to
become a certified note appraiser,
Joel Cassway's excellent program will show you how.
Tip #74
Some note holders will accept your
initial offer shortly after you
quote them. But there are other note holders who, at first, just
want to know the cash value of their note, and are willing to
pay you a fee for a "note appraisal". This is a way for
you to get
paid regardless of whether you end up brokering that note, while
boosting your credibility at the same time (Interestingly, they
often sell their note shortly thereafter, and you will likely be
the first person they call).
As long as you are working with a reputable funding source
(like
Charter Financial, for example), you can appraise
notes as well as broker them. But, you need to know how to
properly
"wear the hat" of a note appraiser. If this idea appeals to you,
you might consider using
this program in combination with the
Charter program.
Courthouse research techniques
that will boost your note business
Local county courthouses are where all mortgages/trust deeds are
recorded. This means you can access-- for FREE-- all seller
take-back notes. Start with loans that were recorded two
years ago
and work backwards i.e., 2003, 2002 etc. Most new note brokers
start
with newly recorded loans. Older notes are "seasoned"
(i.e. they
have a payment history) and therefore of better quality.
Learn
more
Also...
Would you like to learn how to "Super Charge" your
note business by
converting more note holders into note sellers? If so,
click HERE.
Tip #76
The key to
getting rich in this business is by reinvesting some of
your commissions into marketing your business. Take your
most well-written ads (the ones that have yielded the most
positive results) and run that ad over and over in
as many additional newspapers or publications as possible. First
double your efforts, then triple, quadruple, etc. until you have
more business than you know what to do with. See
Tip #53 for what to do with the
responses that these ads will generate.
Tip #77
When you begin running your
successful ads over and over again (see
Tip #76), keep in mind that you are
not limited to any one geographic region. In other words, you
can begin placing ads anywhere within the United States.
With the use of strategically-placed advertising, You
can literally close deals from Alaska to Hawaii without ever
leaving your chair. Many note brokers who start with a
small advertising budget grow their note business rapidly by
duplicating their positive results. Again, see
Tip #53 for what to do with the calls
that come in as a result.
Tip # 79
A creatively-written
newsletter aimed at the professional market will pay you big
dividends. If you can show financial planners, Real Estate brokers,
CPAs, attorneys, etc. how they can obtain fast cash for their
clients holding mortgages, notes or other cash flows, you will
generate leads and make money. Just "target" the professional crowd
through the phone book, then correspond by mail-- and you will have
taken care of all of your marketing needs for only the cost of
postage (the world's greatest bargain). Then, you can concentrate on
closing deals when your phone starts ringing.
We highly recommend this program if you want to start your own
newsletter
Tip #80
Here's how
to make a financial killing in your note business in the next 6
months....
We have discovered, through years of testing, two ways of marketing
that drives noteholders to sell. The first type is for short term
results. In other words, your marketing produces fast deals that you
can make profits from instantly. The second type of marketing plants
"seeds" for future business that you can cash in on in a few months.
When you combine these two powerful methods into one marketing plan,
you'll "create urgency to sell", and start talking to noteholders on
a new level you've never been able to do before. All in all, you
will be dealing and profiting with 90% more note sellers. Just
follow this
super-effective program and you will start profiting ASAP!
Tip #81
Put your
note business on "Auto-pilot", eliminate the
competition... and never worry about placing another ad!
Here's how you can easily develop leads that will "bear fruit"
both
in the short term and long term. Find yourself a good industrial
directory that lists "financial services" (such as financial
planning, CPA services, estate planning, etc-- you can find
these
directories at your local library so you do not have to buy
them).
These firms are loaded with clients that hold notes-- and, quite
conveniently, these firms tend to be small. For this reason, you
can easily find the principal "decision maker", usually
titled "VP", "GM", etc. listed in the company profile.
From there, it is a simple matter to "target" that person with a
professionally-written letter or marketing piece (you can
immediately use the highly effective marketing letters included
within the
"Building Wealth Together" package for this
purpose).
If you have a computer, you can send out, let's just say, 50
letters per week to these potential referral sources
for only .37 each (the cost of a postage stamp). That's only
$18.50
per week. After a month you will have 215 potential referral
sources... After 2 months, 430... After 3 months, 645! (etc,
etc.)
By attending to this small "marketing task" once a week, you can
then concentrate on doing deals by cultivating these "referral
sources" with clients interested in receiving cash for their
note(s). You WILL get calls.
Be ready. Good referral sources are worth their weight in GOLD,
in
large part because these people can send you FUTURE referrals as
well. Keep building your referral base, and before too long, you
will have more business than you know what to do with!
Tip #82
When you place
ads to locate note holders (while following Step #1 of the
10-step process of a typical deal), place them in local
real estate brokers/investors' newsletter/circulars (they are
plentiful and easy to find). Because this is a highly-targeted
audience (these people generate notes from their transactions or
their clients' and can refer them to you), you will have little
or no competition if you pick the right spot(s) to run them...
and then you stand to profit.
Tip #83
When a note holder calls
you (Step #2 of the
10-step process of a typical deal:), ask why he/she is selling their
note. They may have a specific need for only $X amount at the time (i.e. to
fund a vacation, pay tuition, make a major purchase, etc.)-- in which case
it may make sense to offer a quote for part of the note--instead of all of
it-- to get the seller the cash they need. This is called a "partial
purchase".
The seller
will receive a lump sum of cash today and still keep the
"back end" payments on their note-- while you will close the
deal and earn the referral fee. Just write a note on the
quote sheet that the seller is looking to receive $____ and
you'll get a quote right away-- the process is easy.
Tip #84
When taking calls from note holders (see Step #2 of the
10-step process of a typical deal), be prepared by
having cash flow specific worksheets (like the
user-friendly quote sheets included with our
Business Opportunity) within easy reach. When
you gather the information, be sure to make it as
"matter-of-fact" as
possible. You don't need to ask the questions in any
particular order, so feel free to skip around. If you can
get the seller talking about their transaction, you will
find they naturally answer many of the worksheet items on
their own.
Tip #85
If, in the beginning, the note seller asks you a question
that you
don't know the answer to during Step #2 of the
10-step process, DO NOT WORRY. It is OK-- you will
get questions like that once in awhile. Here is your magic
answer: "That is a great question and it varies depending on
the income stream. Let me get with the Funder and I will
call you back." Then, call your personal mentor at
Charter Financial and you will get the answer right
away. It's that easy. Now you don't ever have to worry about
a question that you don't know the answer to - just be sure
to find out and call your seller back.
CLARIFICATION ON
CLASSES
Many of you valued subscribers have noticed the announcements regarding our
"live" note broker classes that we hold periodically in various cities
around the country. You may be asking "What is the difference between the
"LIVE" class and the online Training Manual??, and "Do I need both, one or
the other, etc.. i.e., exactly WHAT do I need to start??"
Well, we're here to clarify that.
EXACTLY WHAT DO I NEED TO START??
First of all, you do NOT need to attend a "Live" class in order to start
brokering notes tomorrow. If you are sure that you want to start NOW, all
you need to do is acquire the Training Manual which contains everything you
need to begin from the comfort of your home (including personal mentoring).
Nothing is left out. Click
HERE to
order the Training Manual.
WHY, THEN, WOULD I WHAT TO ATTEND A "LIVE" CLASS?
If, On the other hand, you are already an "advanced" note broker doing your
share of deals, you should consider enhancing your existing marketing plan
by developing long-term referral sources that will send you new business
over and over for years to come. If you are interested in learning how to do
this really effectively, you would then benefit from the "live" marketing
class "How To Find All The Notes You Could Ever Hope to Buy"
described in the previous email that will be held in San Francisco and
Orlando.
(If you don't live near these cities and cannot attend the "live"
marketing class, NO PROBLEM. We have a recently recorded class available
(which includes FREE consulting) on CD or Cassette available (which is also
offered as an extremely valuable "add-on" to enhance the Training Manual for
those of you starting at home). Click
HERE to get
it.
WHAT ABOUT THE OTHER "LIVE" CLASS?? AREN'T THERE TWO DIFFERENT
CLASSES?? AND WHAT IS THE DIFFERENCE BETWEEN THE TWO??
One last thing-- some of you may not yet ready to get involved with this
business for whatever reason-- perhaps you need more clarification or want
to learn more about the business before you make a decision. You would then
benefit from the "live" INTRODUCTORY CLASS that provides an "overview" of
the business, entitled "How You Can Make Big Profits In Discounted
Mortgages and Other Cash Flows.." which we will be holding in Sacramento
(mentioned in the previous email). After taking this class, you will then
surely know whether or not this business is for you.
(If you want to attend this "live" class but don't live near Sacramento,
again this is NO PROBLEM. We have the solution for you. We have a RECORDING
of a recent class which includes one hour of free consulting. You can order
this one HERE.
P.S. Again, if you have already decided that this business IS INDEED for
you, then instead please again refer to the Training Manual referenced
above.
Hope this email clarifies all. We want you to "Make money and have fun"!
The note business is a
very flexible business and is easily run out
of your home. If you set up a specific part of your home to be used
exclusively as your office, you could be setting yourself up for
some enormous tax benefits because you may be able to claim the valuable
home business deduction-- even if you run your business part-time. A lot
of wealth is eroded by taxes and one of the best, if not the best,
defense against this is having your own business. I have been told that
the average person can save about $5,000 per year just by having their
own business.
And to ensure that you
set up your new business properly, The
Training Manual contains a very easy-to-follow "Start-up
Checklist" that will get you up and running-- and making money in a
hurry. USE it. It's easy!
It is best to set
up a DEDICATED phone line in your home office for business calls.
Uncle Sam will even PAY YOU to do this (read on)! You will then be
able to answer the phone and know that it is a business call and not
a friend or relative calling to chat. You can
also inform your family members to not answer the "business" line.
Also (and this is VERY important), you may get a substantial tax
break for doing this! Did you know that you may be able to "write
off" the ENTIRE cost of the additional phone line??
That's right-- It
PAYS to be in business for yourself... especially
if you are in THIS business! To put it another way, you can deduct
the entire cost of the ONLY essential tool that you will
need to
operate this business (you do NOT need employees or inventory, so
you can run "lean and mean"). Sound good? Then go for it! Take a few
easy steps now to get set up, and then you can concentrate on making
money.
REMEMBER- to ensure
that you set up your new business properly, The
Training
Manual contains a very easy-to-follow "Start-up
Checklist" that will get you up and running-- and making money in a
hurry. USE it. It's easy!
Tip #89
Networking and referrals are one of the most reliable sources of
cash flow leads (Lots of leads= more deals= big profits for you).
These leads can easily become self-generating through a strong
referral base. Here are just a few of the networking sources
available:
Attorneys
Accountants
Business Brokers
Business Owners
Real Estate Agents
Insurance Agents
Estate Planners
Real Estate Professionals (title companies, mortgage brokers,
developers, investors, servicing agents, exchangers, etc)
Insurance Agents
Financial Planners
Retirement Facilities
Chamber of Commerce
If you would like to learn how to develop these types of referral
sources really effectively, we highly recommend
Joel Cassway's
excellent program.
Tip #90
Here is a proven
marketing method that you, as a successful note
broker, can use... starting RIGHT NOW...to make thousands and
thousands of extra dollars... establish a REFERRAL BASE that will
continuously give you endless leads! When soliciting referral
sources, be sure to proactively answer the "What's in it for me?"
question that naturally arises; for example, a real estate agent or
business broker can close more deals which equate to more
commissions. An accountant can help a customer solve a financial
problem. A litigation attorney can help their client receive cash
for living expenses until a settlement can be reached. Believe me,
these are real HOT BUTTONS! You WILL make plenty of money if this is
done right.
Showing you how to
market to referral sources super-effectively is
a chief aim of the
Training
Manual. You can get it
HERE.
You should have some sort of
"script" when you answer calls from
note sellers. This can consist of the usual phrases you will
use
that will make the seller feel comfortable and gather
information
as well. If you are a new broker, you will benefit
enormously from
the extremely easy-to-follow guidelines contained within the
Training Manual.
Soon,
making money this way will become "second nature" to you...
as easy as falling off a log!
Tip #92
If you listened in on our Holiday
teleconference (and, by the way,
thank you--thank you-- THANK YOU for all of the positive
feedback
that you valued subscribers have given us re this event-- the
general consensus is that we were able to help a great many of
you IMMEASURABLY in your note marketing efforts, enabling you to
"bust out of the gate" FAST in 2006 with your business), you
will remember that we kept hitting on one VERY IMPORTANT theme:
"KEEP". That is, get the note seller (or referral source) to
KEEP the marketing piece that you send them. If you learn to do
this consistently, you will soon have more business than you can
handle!
REMEMBER, many excellent marketing
materials that serve this
purpose are contained within the
Training Manual itself, AND ALSO...
If you're REALLY serious, the optional "Cassway
program" will help you boost your note business into
the stratosphere!
Tip #93
If you listened in on our recent teleconference, you learned
that
the key to making money in this business is learning how to
implement a highly effective note marketing plan that
incorporates
these 3 elements:
1. KEEP- Get the note holder (or their
representative) to KEEP the
marketing piece that you send them;
2. CREATE "urgency to sell" in the minds of
note holders through
education-- whereby you become an AUTHORITATIVE "written
source" of good information regarding the asset that they hold--
spelling out the many advantages of selling their note NOW or in
the very near future;
3. REPEAT- Keep delivering your marketing
message over and over and over!
You WILL make money if you do these
3 things!
If you're just starting out, we've
"got you covered" on all 3 counts within the Training
Manual itself, AND ALSO...
If you're REALLY serious,
the optional "Cassway
program" will help you boost your note business
into the stratosphere!
Tip #94
Continuing upon
last
week's Tip, which emphasizes the
marketing theme "Keep, Create, and Repeat" as the key to
making money in this business, let's briefly touch upon the
third "key"-- REPEAT.
You will make money
consistently if you learn how to develop REPEAT
referral business from the "professional" crowd--
(such as real estate agents, attorneys, accountants,
financial planners, etc). Do this right and you'll never
have to place another ad. Almost every cash flow transaction
ultimately goes through one of these types of professional
people. You market to them just as you market to individual
note holders. Develop a relationship with just a few of
these "referral sources", though, and they can send you
REPEAT referral business year after year
after year. THIS is how you put your note business on
"auto-pilot". Good, effective marketing is the key! Do this
right and you WILL make money.
If you're just starting out, the
Training Manual will get you on
the right road, AND ALSO...
If you want
to develop a REALLY advanced referral marketing system, the
optional
"Cassway
program" will help you to make
the "quantum leap" to "Master Note Broker" status!
Tip #95
Today's tip is about answering one of our most
frequently asked questions:
"How can I get started today.. economically and
effectively?? I
don't want to spend a lot of money, but I want to MAKE a lot
of
money."
Rather than give you the answer in text, I thought it best
for
you to listen to the Audio Postcard I prepared for you.
Joel Cassway answers this important question during our
recent
teleconference!
Tip # 96
Today's tip is about answering one of our most
frequently asked questions:
"How does your program compare with others on the market??"
Rather than give you the answer in text, I thought it best
for
you to listen to the Audio Postcard I prepared for you.
Tip #97
Get involved-- make money and have fun!
When
you are successfully generating lots of leads, it is
easy to just refer the names to the investor, sit back
and watch your
profits roll in. But you should try to find time to stay
involved--
that is, act as a middleperson-- in some of your
transactions. You
will learn more this way, as you watch the documentation
"flow" back and forth as the deal goes through the
closing process. When the purchase is complete, not
only will you get paid, but you will have a "blueprint"
for future transactions and you'll become much more
familiar with the entire process. This will help you to
become knowledgeable and make you a much more effective
note broker.
If you're just starting out,
the
Training Manual will get you on
the road to success right away
If you're REALLY serious,
the optional "Cassway
program"
will help you develop more new business than you know
what to do with!
Tip #98
There is ONE commonality shared by EVERY successful note
broker/cash flow specialist.
Do you think it might help you if we were to tell you
just what
that commonality is?? Yes?? I thought so. OK, I'm going
to give it
to you right here-- in ONE word-- with no frills. The
"secret" to
success in this business is:
MARKETING, MARKETING, MARKETING
(Ok, that's 3 words! Sorry, but I just had to repeat
the same word
three times for emphasis-- it's THAT important!)
There are many ways to market your business without
spending lots
of time or money. The only other part of the equation is
that you
need to be set up with a FUNDER (to broker the
transaction to, and
guide you through the process if you're a "newbie",
etc... Charter
Financial will do all of this for you:
http://noteinvestors.com/store/bwt.htm).
That said, once you are set up with a funder, there are
as many
different ways to market for notes that go beyond an ad,
letter or
business card. You don't need to do them all, but you
should
strongly consider adding 1 or 2 of the methods below to
your
marketing arsenal. These methods will help you to make
the "quantum
leap" to full-time broker/investor status:
* "Create urgency" for noteholders to sell:
http://noteinvestors.com/store/90.htm
* Create your very own Newsletter:
http://noteinvestors.com/store/sn.htm
* Create new notes by working with FSBOs:
http://noteinvestors.com/store/sm.htm
* Uncover new leads at the courthouse:
http://noteinvestors.com/store/is.htm
* Develop referrals through public speaking:
http://noteinvestors.com/store/ptg.htm
* Use the power of the press by getting articles
published with
your name in the byline:
http://noteinvestors.com/store/gp.htm
Happy marketing! We are committed to your success.
Tip #99
In last week's Tip (http://noteinvestors.com/tips.htm#Tip_98),
you
learned that there is ONE commonality shared by EVERY
successful note broker/cash flow specialist: MARKETING,
MARKETING, MARKETING.
In addition to a good, effective marketing plan, you will
also need
2 key resources in order to succeed:
1. You will need a mentor to properly train
you in this business,
so you will know just what to do and how to do it correctly.
2. You will need a funder to broker your
transactions to-- who will
pay you generous referral fees.
(Charter Financial will do both 1 and 2 (above) for you
as good or
better than any institutional funder out there:
http://noteinvestors.com/store/bwt.htm).
Once you have these 2 key resources in place, your mentor
will
"take your hand" and guide you every step of the way. You
will find that there are 4 steps to every successful note
transaction, and
you will get to know these 4 steps intimately-- because
you'll be
doing them over and over and over again:
A. Find the notes.
B. Qualify them.
C. Negotiate them.
D. Fund them.
If you concentrate on A (above), (read: MARKETING), then you
have taken care of 90% of the equation. Your mentor should
provide you with an easy-to-use form that will help you to
quickly accomplish B (above) when your leads come in. Your
funder will then take it from there and handle C and D
(above), and then pay you a referral fee when the
transaction closes.
Let's go back to step A listed above (Find them). We want
you to
keep these 3 key words in mind so that you can market
effectively.
Your marketing plan (that's right, you must have an
effective
PLAN!) should consist of the following 3 elements:
KEEP
CREATE
REPEAT
KEEP means getting noteholders to KEEP your marketing piece
so they will know how to contact you when the time is right
for them to sell.
CREATE means "create urgency" to sell with noteholders so
that you can turn them into motivated note sellers.
REPEAT
means keep marketing over and over and over again to the
leads that you develop. Don't ever stop.
Now to the marketing PLAN. As mentioned last week, once
you have a mentor/funder to work with (again, we highly
recommend that you get set up with Charter Financial for
this purpose:
http://noteinvestors.com/store/bwt.htm), there are
many different
ways to market for notes that go beyond an ad, letter or
business
card. You don't need to do them all, but you should
strongly
consider adding 1 or 2 of the methods below to your
marketing
arsenal. These methods will help you to make the
"quantum leap" to full-time broker/investor status:
* "Create urgency" for noteholders to sell:
Want to learn how do this super-effectively?? Well, we've
talked with master note
marketer Joel Cassway (you've heard Joel chairing our
ever-popular Teleconferences), and he has agreed to answer
questions (and provide up to 1 hour "one-on-one" free
consulting time) for
interested people who have invested the time to review his
advanced marketing program "How To Turn 90% of the
People Who Won't Sell Their Notes into Big Time Cash
Profits" (see link below) to help them get off to a
fast start. You need to listen to the program first, though,
before you call. Then, you will learn a great deal-- and
when you call Joel afterwards (consulting registration
numbers are included within the program), he will help you
to apply these powerful concepts to your own personal
marketing plan! Be mindful, though-- we have room for only
125 people in the queue at any given time-- and right now,
we've got a waiting list starting to form. Joel will talk
with you personally to get your marketing plan
ratcheted up big-time. If you're interested, our advice is
that you
had better get on this list pronto by investing in Joel's
program
right away:
http://noteinvestors.com/optional-bonus.htm
* Create new notes by working with FSBOs:
http://noteinvestors.com/store/sm.htm
* Uncover new leads at the courthouse:
http://noteinvestors.com/store/is.htm
* Develop referrals through public speaking:
http://noteinvestors.com/store/ptg.htm
* Use the power of the press by getting articles
published with your name in the byline:
http://noteinvestors.com/store/gp.htm
Happy marketing! We are committed to your success.
Tip #100
Remember, MARKETING is the key to success in this
business (or ANY business, for that matter). It's all about
reaching your "target audience" (in this case, noteholders
or people who can refer them to you) and keeping in front of
them on a consistent basis. Some noteholders will be ready
to sell NOW. Others will be ready to sell LATER. It all
depends on what point along the continuum they are at-- but
a great many of them WILL be ready to sell at any given
time. Given this fact, and assuming that you have marketed
effectively to them, it stands to reason that YOU will be
the person that they call when they are ready. When they do
call you (assuming you are properly set up with a good
funding source like ours (http://noteinvestors.com/store/bwt.htm)
to help you broker your deals to them), you are in position
to profit.
Our funder (mentioned above) gives you some great marketing
tools that you can use immediately. That said, once you are
set up with a funder, there are as many other creative ways
to market for notes that go beyond an ad, letter or business
card. Again, you don't need to do them all, but you should
strongly consider adding 1 or 2 of the methods below to your
marketing arsenal. These methods will help you to make the
"quantum leap" to full-time
broker/investor status:
* "Create urgency" for noteholders to sell:
http://noteinvestors.com/store/90.htm
* Create your very own Newsletter:
http://noteinvestors.com/store/sn.htm
* Create new notes by working with FSBOs:
http://noteinvestors.com/store/sm.htm
* Uncover new leads at the courthouse:
http://noteinvestors.com/store/is.htm
* Develop referrals through public speaking:
http://noteinvestors.com/store/ptg.htm
* Use the power of the press by getting articles
published with
your name in the byline:
http://noteinvestors.com/store/gp.htm
Happy marketing! We are committed to your success.
Tip #101
Even though placing ads is a "quick fix" type of marketing
approach
(especially if you are just starting out), your mission
should be
to build a "steady stream" of business so that you are
really
cooking with "gusto"-- remember, at any given time you
should be
doing business with a noteholder who has seen several of
your
marketing messages over a period of time. That is the real
key to
big profits in this business! And so it goes-- on and on and
on!
This "long term" plan tends to "snowball" (which is exactly
what
you want!), and you should then be doing deals on a regular
basis--
not just "a deal here and a deal there"! Just start from
right
where you are NOW.
Put another way, you should think "long term" with your
marketing
plan. Remember- as mentioned last week, some noteholders
will be
ready to sell NOW and some will be ready LATER. With the
right
marketing plan, you are wisely positioning yourself for
success
both in the short-term and also the long-term.
As you generate leads (assuming you want to broker the note
for a
quick profit), you will, of course, need a good funding
source to
refer them to (ideally a funder that offers support). Our
funder
(http://noteinvestors.com/store/bwt.htm), who will train and
mentor
you in this business while you earn referral fees, also
gives you
some great marketing tools that you can use immediately.
That said,
once you are set up with a funder, there are many other
creative
ways to market for notes that go beyond an ad, letter or
business
card. Again, you don't need to do them all, but you should
strongly
consider adding 1 or 2 of the methods below to your
marketing
arsenal. These methods will help you to make the "quantum
leap" to
full-time broker/investor status:
* "Create urgency" for noteholders to sell:
http://noteinvestors.com/optional-bonus.htm
* Create your very own Newsletter:
http://noteinvestors.com/store/sn.htm
* Create new notes by working with FSBOs:
http://noteinvestors.com/store/sm.htm
* Uncover new leads at the courthouse:
http://noteinvestors.com/store/is.htm
* Develop referrals through public speaking:
http://noteinvestors.com/store/ptg.htm
* Use the power of the press by getting articles published
with
your name in the byline:
http://noteinvestors.com/store/gp.htm
Happy marketing! We are committed to your success.
BEFORE YOU GO: remember the three steps that make up every
successful business/financial plan:
Step #1. Increase income (in this step, you work for money):
All of the above info is geared towards helping you achieve
this
1st step.
Step #2: Invest. (in this next step, money works for YOU) If
you
plan to invest in notes for yourself AFTER you've learned
from the
pros by watching them do the deals, you should start
developing
these skills NOW so you'll be ready after you've brokered
notes for
about one year or so. Here's what you'll need to learn:
*How to master the financial calculator:
http://noteinvestors.com/store/NG.htm
*How to REALLY "bump up" your yields (rate of return) while
actually DECREASING your risk:
http://noteinvestors.com/store/PG.htm
And, finally---
Step #3: Plan to retire.
*You can really "speed up" the process of building a
sizeable "nest
egg" by increasing your yields EVEN MORE. Here is a highly
advanced
program that expands on the concepts covered in the program
mentioned immediately above:
http://noteinvestors.com/store/SEplus1.htm
Tip #102
Many new, inexperienced note brokers spend
too much time trying to
envision every possible hypothetical scenario that a
noteholder
might present them with, i.e, "What if a noteholder
calls me with a
2nd position note with X$$ down payment secured by X,
etc, etc..."
Well, I am here now to tell you, "Whoa, people! Chill."
There's no
need to cross this bridge until you come to it! As we've
outlined
in previous Tips, don't worry about all of this stuff
right now--
just concentrate on MARKETING. First things first. You
need to get
your phone ringing on a regular basis. As long as you
keep
developing leads effectively, all of the other details
will take
care of themselves-- ONE AT A TIME. Don't worry about
it! If you
are marketing correctly, you'll be presented with all
kinds of
different scenarios. (I'm not sure if I've ever seen two
transactions that were exactly like one another--ever!)
It's kind
of like the names changing all of the time on a reality
show... But
the premise is still the same. (OK, maybe that's a bad
analogy).
But, you get the idea. The terms of the note may change,
the
security, payor history, equity position or down
payment, etc. all
differ from transaction to transaction. YES, there are
general
purchasing guidelines/yield requirements that your
funding source
( http://noteinvestors.com/store/bwt.htm)
will adhere to. And, yes-
you will get to know all of them if you study the
Training Manual
( http://noteinvestors.com/store/bwt.htm).
But, the point I want to
make is-- DON'T WORRY ABOUT IT. You cannot control the
type of
potential transaction that someone will call you with.
All you care
about is making money, and all you can control is your
MARKETING
effort! So concentrate on that. When your phone rings,
simply ask
the caller the questions on the CHECKLIST that your
funding
source/mentor ( http://noteinvestors.com/store/bwt.htm)
gave you. Go
through the questions one by one, thank the caller and
tell them
you'll get back to them within 24 hours, FAX the
worksheet to your
funder and they will get back to you with an answer (and
usually a
quote) very shortly. Then they will take you through the
rest of
the process and you will be paid a referral fee at
closing. What
could be so easy?!
REMEMBER- Our funder ( http://noteinvestors.com/store/bwt.htm), who will train and mentor you in this business while you earn referral fees, also gives you some great marketing tools that you can use immediately. That said, once you are set up with a funder, there are many other creative ways to market for notes that go beyond an ad, letter or business card. Again, you don't need to do them all, but you should strongly consider adding 1 or 2 of the methods below to your marketing arsenal. These methods will help you to make the "quantum leap" to full-time broker/investor status:
Happy marketing! We are committed to your success.
BEFORE YOU GO: remember the three steps that make up every successful business/financial plan:
Step #1. Increase income (in this step, you work for money):
All of the above info is geared towards helping you achieve this
1st step.
Step #2: Invest. (in this next step, money works for YOU) If you
plan to invest in notes for yourself AFTER you've learned from the
pros by watching them do the deals, you should start developing
these skills NOW so you'll be ready after you've brokered notes for
about one year or so. Here's what you'll need to learn:
And, finally---
Step #3: Plan to retire.
*You can really "speed up" the process of building a sizeable "nest egg" by increasing your yields EVEN MORE. Here is a highly advanced program that expands on the concepts covered in the program mentioned immediately above:
http://noteinvestors.com/store/SEplus1.htm
Tip #103
Here are the 4 steps to success in this business.
Master them and
you WILL make money:
One, generate leads. You have to find people who have
notes to
sell. That's fairly simple to accomplish; you can have your
phone
ringing if you do what's necessary.
Two, pre-qualify the leads that come in. What you
need to do is to
be able to tell in the first three minutes if what that
seller has
is something you can make money on. If you follow the
Training
Manual (http://noteinvestors.com/store/bwt.htm)
properly, you will
develop that talent.
Three, negotiate the transaction. For you, this is a
"no-brainer",
because our Funder (http://noteinvestors.com/store/bwt.htm)
does
this for you. You will learn by watching them do it!
Four, fund the transaction. You need to have outside
commercial or
professional buyers; people whose business it is to buy
loans...
Like our Funding Source (http://noteinvestors.com/store/bwt.htm).
This is especially important if you really don't know what
you're
doing yet. It's ultra-important if you're just starting out.
This
provides two things: You can flip your deals to someone who
knows
what they're doing and watch what they do; now you've earned
money
and learned at the same time. Once you know what you're
doing, have
flipped a bunch of notes to professional buyers, then you
can buy a
note for yourself once in a while. After you've done that,
the next
step is to bring in private investors as partners or just to
sell
outright to.
There you have it in a nutshell! That's really all there is
to it.
Learn how to do steps #1-4 (above) and do them over and
over... And
over again. Done right, you will become an expert in this
business!
Tip #104
Many smart, forward-thinking note brokers have the foresight
to
begin studying the investing side of the business while they
are
still brand-new to the business. While they are making money
by
brokering notes, they start to prepare for the time (which
usually
comes after they have brokered notes for about 1 year and
have
accumulated enough money to invest) when they will want to
invest
in notes for themselves occasionally-- that is, buy notes to
keep
the future payments for themselves instead of brokering the
note.
There are so many different, interesting ways to structure
your
transactions so as to "bump up" your yield (return on
investment)
while actually lowering your risk! Learn all you can about
how to
use the financial calculator (don't shy away from it-- it's
really
not difficult at all-- we have resources to teach you how)
and how
to use it to build your "nest egg".
Tip #105
Now that you've learned the ONE commonality shared by
EVERY
successful note broker/cash flow specialist
(http://noteinvestors.com/commonality.htm),
Here is another
valuable Tip:
Choose 1 or 2 "niche" markets to focus on. In addition to
Real
Estate Notes, consider seeking out and brokering Business
Notes.
They are similar to Real Estate Notes in many ways, except
that
these notes are secured by small businesses that have been
sold
using some form of seller financing. This is a HUGE market
that is
largely untapped-- in large part because institutional note
buyers
like Charter Financial (http://noteinvestors.com/store/bwt.htm)
have only recently come onto the scene to provide funding
for these
types of transactions. Several years ago, a note broker like
yourself would have had to seek out a private investor in
order to
broker such a deal. This is no longer the case! This spells
O-P-P-O-R-T-U-N-I-T-Y for resourceful note brokers because--
not
only are there literally millions of business notes out
there in
the marketplace (which a great many noteholders would LOVE
to sell,
by the way, for reasons we will address in an upcoming Tip)
-- but
the funding sources are virtually LIMITLESS today. If you
want to
pursue this lucrative submarket, consider marketing to
BUSINESS
BROKERS. The more innovative your marketing plan is, the
better. If
you are interested in this, the Cassway program provides a
"top-notch" blueprint:
http://noteinvestors.com/optional-bonus.htm
Tip #106
In last week's Tip, we described a very lucrative submarket
(that
is relatively untapped) within the cash flow industry--
BUSINESS
NOTES. There are huge profits just waiting to be made by
note
brokers who direct their marketing efforts at this area (in
addition to brokering real estate notes). Here's why this
submarket
is so lucrative. A very high percentage of small businesses
in
America that change hands and are sold involve some form of
seller
financing as part of the purchase price. The reason is that
conventional financing is extremely scarce for this type of
transaction. This is mainly because these notes are secured
in
large part by the assets of the business, which can include
less
tangible items than real estate (if, in fact, real estate is
NOT
included in the purchase). As a result, a great many of
these note
holders who have sold their small businesses are now stuck
with the
burden of collecting monthly or yearly payments on the note
that
they took back as part of the purchase price-- when many of
them
would have rather received all cash at closing. Do you think
this
spells O-P-P-O-R-T-U-N-I-T-Y for note brokers?? You bet it
does. At
present, there is very little competition for note brokers
who are
effective marketers. A great way to reach this market is by
cultivating BUSINESS BROKERS as referral sources. If you
want to
get started brokering these notes right away, the "Building
Wealth
Together" package will get you get you "up and running"
ASAP:
http://noteinvestors.com/store/bwt.htm
AND... If you want to REALLY learn how to develop
"long-term"
referral sources super-effectively, the Cassway program is
another
"must-have":
http://noteinvestors.com/optional-bonus.htm
Tip #107
Profits in brokering notes are huge. However, investing in
them is
where the big money is. That's why funders like Charter
Financial
(http://noteinvestors.com/store/bwt.htm)
are so motivated to buy
them. There are several formulas for buying notes that will
drive
up your rate of return. Funders love these formulas, because
they
actually lower their risk the higher their rate of return.
Think of
the wonder of that. A 20% return could be riskier then a 40%
return.
Most people feel the higher your return, the more risk you
take on. Not so when you deal in notes and cash flows. The
safety
is based on the whole deal being secured by a valuable piece
of
property, a lucrative structured settlement, a profitable
business,
etc. There isn't a better investment you can buy than a
discounted
cash flow.
Remember, though, you need to broker 12-24 deals first--
in order to see how it's done-- before you even consider
buying a
note for yourself to keep. Do learn all you can about note
investing in the meantime, though-- while you are still
brokering
notes exclusively. That means familiarizing yourself with
the
financial calculator, learning investment formulas, etc.
That way,
you will be ready to act when the time is right to don your
investor's "hat".
IF YOU are just starting your note business at this point,
you need
to begin brokering notes first. Start HERE:
http://noteinvestors.com/store/bwt.htm
Tip #108
In last week's Tip, we discussed the INVESTING side of the
business. Again, you should consider investing in notes for
yourself only AFTER you've brokered at least 12-24
transactions so
that you know what you're doing-- having then learned from a
professional funder like Charter Financial
(http://noteinvestors.com/store/bwt.htm).
By brokering notes first,
you are increasing your income and building your capital
with which
to invest. Then, when you are ready to invest, you should
always be
"bottom-line oriented"-- that is, ALWAYS take steps to
increase
your bottom line by boosting your RATE OF RETURN. We will
expand on
this later, but for now, just know this-- if you increase
your rate
of return just a LITTLE BIT, your "BOTTOM LINE" goes up a
WHOLE
LOT. For example, let's just say (through savvy investing
and a
little "know how"), you DOUBLE your rate of return from,
say, 12%
to 24%.... In this case, your "bottom line" would not
double, it
would QUINTUPLE in some instances-- we call this an
EXPONENTIAL
increase. And it's easy to accomplish using proven investing
techniques.
Tip #109
The Financial Calculator is a great tool for learning how to
make
money. If you plan to invest in notes for yourself, learn
how to
use the calculator to effectively enhance your dealmaking
skills
and increase your profits. If, on the other hand, you are
still
brokering notes (i.e., not yet buying them yourself), use
the
calculator to "follow along" with your funder to see how
they
arrived at their quote(s). You will then learn a great
deal-- ALL
you have to do is learn how to use 5 little buttons!! It is
really
easy! Not only will you then be well-prepared for the
"investing"
side of the business-- you will be much more knowledgeable
and you
will be able to talk with noteholders on a different level!
You
will be able to exude extreme confidence at all times.
Tip #110
If you want to earn a good living and then retire
comfortably, you
must have a plan. Any good business/financial plan has 3
steps (and
these 3 steps should ALWAYS be the same-- and you must do
them IN
ORDER-- no matter what business you are in):
1. Increase your income (in our case, through
brokering notes to
Charter Financial (http://noteinvestors.com/store/bwt.htm);
2. then Invest (for example, buy discounted
notes for yourself and
keep the monthly payments);
3. plan to Retire (by increasing your yields
through creative
investment techniques-- NoteInvestors.com offers instruction
on
this-contact us for more info)
The trick to success sounds very simplistic, because it is
very
simple. Just begin. Take a single step (first step is to
sign up
with Charter Financial
http://noteinvestors.com/store/bwt.htm),
followed by another, and then another. Don't look too far
out into
the future, and don't look too far back either. Stay
centered in
the present moment as best you can. If you follow this
simple plan,
you'll be amazed at what you can accomplish over time.
Tip #111
The best way to learn how to do this is-- JUST DO IT
It is NOT necessary to have a marketing background to be
successful
in this business-- because the hard part has ALREADY BEEN
DONE for
you-- that is, the COPYWRITING. Your ad or marketing piece
needs to
convey to the noteholder(s) or referral source(s) just
exactly WHAT
WE DO and-- most importantly-- HOW WE CAN HELP THEM-- i.e.,
raise
cash by selling their note(s). All you need to do is
IMPLEMENT the
top-notch marketing materials that you will get along with
the
Charter Financial program and you will be doing just that.
Follow the "FAST START" instruction and you will be up and
running
in no time at all (remember, we WANT you to develop more
business ASAP
because our number one goal is developing the broker
community)!
Our funders NEED you There are more notes in existence than
anyone
can hope to buy, so that is why brokers are VITAL to this
thriving
industry. See the 10-step process of how a typical deal
works:
http://noteinvestors.com/store/bwt.htm#What_are_the_steps
Tip #112
You do not have to be the smartest, richest or most educated person around in order to be successful in this business. Simply put, all you need to do is generate leads. And the most
terrific, innovative and dynamic marketing program that we know of (which is enabling a great many of our Subscribers to accomplish just that) is Joel
Cassway's "How To Turn 90% Of The People Who Won't Sell Their Notes Into Big Time Cash Profits"
. If you take just 1 or 2 ideas from this program and implement them, you will be well on
your way to success.
HINT: Use Joel's program to build a steady stream of notes to
broker to Charter Financial.
IMPORTANT CONSIDERATION:
If you haven't yet signed up as a Charter Financial broker, we
suggest you go ahead and get both of these programs in one fell
swoop by following this link.
Tip #113
Increase your income and prestige by doing note appraisals
If you handle yourself in a professional manner, you can increase
your income and prestige in several ways:
(1) Appraisal fees are substantial for the amount of time it takes
to complete the required work.
(2) Some appraisals will turn into brokerage situations either
almost immediately or more possibly in the future.
(3) Some financial professionals are in a position to refer
numerous transactions (repeat referral business) each year.
(4) Financial professionals who are satisfied with your work will
refer their colleagues to you - double repeat referral business.
Learn more
Tip #114
ASK THE EXPERTS
Tim, I recently ordered and received the "Building Wealth Together"
broker program, and very wisely added on the Cassway (optional
bonus) program. Because I am enjoying the "double-level of support"
from both the fine staff that put out "Building Wealth Together" as
well as Joel Cassway's marketing expertise and personal level of
consulting, I consider myself a serious player in this business
even though I have only been at it a few short months.
I have been building a list of referral sources (financial
planners, attorneys, accountants, etc) and sent out my marketing
pieces to everyone on my list, having utilized the templates and
terrific resources at my disposal through both the "Building Wealth
Together" and Cassway programs. My results have been amazingly
good. When I decided to implement the note APPRAISING aspect of the
Cassway program, I did not expect the sheer VOLUME of requests for
appraisals that I have been receiving from these financial
professionals on behalf of their clients who are holding notes.
What amazes me is that I can live off of the FEES ALONE that I have
been charging for note appraisals. But I am also starting to close
deals that are coming from these same people who, after assessing
their situation-- armed with the appraisal information that I have
provided them-- have decided to go ahead and sell their note(s).
My question is-- can I expect continued success like this in the
future??
B.T. Iron Mountain, MI
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Of course. Many noteholders reassess their situation after they
have had some time to consider the value of their note(s)-- that
YOU have provided for them in a professional manner. And, once you
have earned the trust of the financial professional, they are in
the position of referring many different clients and cash flows to
you. They can make most of your problems go away. It is quite
probable that you will end up brokering notes that you appraised if
you handle the transactions properly.
But, you've got to learn how to do it right! More about this in the
program:
http://noteinvestors.com/optional-bonus.htm
Tip #115 Tim, I've
had really good success running ads to find noteholders
all over the country (which is another story entirely-- I could
write a book about this subject alone, but why give away all of my
marketing secrets??! *smile* except to say that I've always used
the properly-worded ads provided within the
"Building Wealth
Together" program -- why reinvent the wheel).
But I wanted to report back
to you on an particular new approach
that I have been taking of late-- one that I am experiencing GREAT
success with. It involves using ads which direct noteholders to
call my newly-created "Mortgage Note Hotline" and listen to a
recorded message that I put together-- with the personal help of
Joel Cassway who helped me "tailor" the content so as to meld with
my own UNIQUE marketing approach-- through the Consulting
privileges afforded me through his excellent
marketing program.
Tim, can you please "take a
listen" to my taped "hotline" message
and offer me your opinion as to WHY I seem to be getting more note
deals in the pipeline this month than any previous month??!! I've
always done well with my ads. But NOW, I'm going gangbusters!! I'm
closing a lot of note deals here. Just WHAT is it about this
Hotline" approach that is boosting my closing ratio so well??!!
Giddy in Texas
Bert R. Eula, TX
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Congrats, Bert. You've hit on one of the most time-tested
principles of human interactive dynamics-- this is, many people
initially may feel THREATENED by calling a "live" person-- at least
initially-- to inquire about the POSSIBILITY of selling their
mortgage note. This is because, in large part, most noteholders are
private people who have never done this before in their lives. So
they need help and they also need professional GUIDANCE.
Your taped Hotline message
gives them just that-- within a nice,
clear, matter-of-fact message that is EASY to listen to and
NON-threatening. It also provides them with CLEAR instruction on
how to proceed WITH YOU if they with to take further steps in order
to sell their cash flow. You've done an admirable job with this,
Bert. A LOT of your callers are listening to your very informative
taped message, are "sleeping" on it, and are then contacting you in
the following day(s) with serious inquiries about selling because
their COMFORT LEVEL has been increased a THOUSAND FOLD" after
they've been educated about the process through YOUR efforts.
It is NO WONDER that you're
doing very well in your business, Bert.
Because you "get" it... That certain "IT" makes all the difference.
Kudos.
Best regards,
Tim Fitzgerald
(P.S. A helpful note to all
who like the sounds of this approach
and would like to do something similar, I would strongly recommend
that you obtain Joel's terrific program
(http://www.noteinvestors.com/store/90.htm)
and, FOR BEST RESULTS
and in order to "double" your level of personal mentoring and
support, use it IN CONJUNCTION with "Building Wealth Together"
(http://www.noteinvestors.com/store/bwt.htm).
Just thought you'd like to
know.
Tip #116
Tim, I am pleased to report
that I have been brokering notes
through the
"Building Wealth Together" program for well over two and
a half years to this point- with very, very good success (I am
closing on several deals per month).
As an aside, the day I quit
my "9-to-5" job (actually, it was more
like 4:00 AM to 6:00 PM on an EASY day "bending nails" on the
construction site *grimace*) to broker notes full-time after I was
doing enough volume in notes to sustain me and provide for my
family-- was truly the VERY BEST day of my life--THANK YOU Note
Investors Group!
My question is this: Even
though my response rate from noteholders
was VERY GOOD all the while I was sending out the MARKETING LETTERS
contained within the "Building Wealth Together" program, I had a
noticeably large INCREASE in business after I started using the
short CARTOON marketing messages that I got with the
Joel Cassway
program. Believe me, I'm NOT complaining. But can you tell me
just why this is??!!
I love your Group and
the education that you provide me--
Sincerely,
Mitchell Frost
St. Leo, OK
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Thanks for your kind words, Mitchell. Here is the answer:
Simply put, you're
doing very, very well with KEEPING IN FRONT of
noteholders all of the time. Initially sending out a
PROFESSIONALLY-WRITTEN, detailed marketing LETTER is always a good
first approach.
But a KEY reason that
you are as successful as you
are at this-- so much so that you are making a full-time LIVING at
it-- is that your marketing does NOT stop there. You've learned
how the SHORT, simple FOLLOW-UP messages come into play. The
CARTOON ADS utilized in JOEL'S GREAT PROGRAM
(http://www.noteinvestors.com/store/90.htm)
are specially designed
to GRAB the noteholder's attention in 7 SECONDS or less!
Since most people have
a short attention span, these messages get
RIGHT to the point. No funny business. No wasted time. And they
make it VERY clear about what you do and HOW you can help them. In
short, your message is effectively DELIVERED.
You can be sure that
the noteholders on your list will NOT forget
you and that INEVITABLY leads to a LOT more business...NOW and in
the future.
We salute you,
Mitchell. You're really making your marketing WORK
for you around the clock!! Thanks very much for writing us!
(P.S. A helpful note to all who like the sounds of this
approach
and would like to do something similar, I would strongly recommend
that you obtain Joel's terrific program
(http://www.noteinvestors.com/store/90.htm)
and, FOR BEST RESULTS
and in order to "double" your level of personal mentoring and
support, use it IN CONJUNCTION with "Building Wealth Together"
(http://www.noteinvestors.com/store/bwt.htm).
Just thought you'd like
to know.
Tip # 117
CASH FLOW BUSINESS TIP
OF THE WEEK
ASK THE EXPERTS
Tim, I read with interest your
Tip that discussed the real advantages of using a recorded "hotline"
message with which to field the phone calls that I generate through my
marketing efforts.
(By the way, speaking of marketing: MANY THANKS to Charter Financial for all
of the properly-worded, PROFESSIONAL marketing materials contained within
the
"Building Wealth Together" program-- I just add my company name "LJ
Funding" to the letterheads and send them out-- no fuss, no muss and I get
GREAT results).
I decided to write you, Tim, to let you know that I, too, have
found the recorded "hotline" (which Joel Cassway helped me set up
after I listened to his GREAT
marketing program to be a real boon to my business-- it has helped
me to close on a GREAT many more deals.
But not only for the reasons put forth by that gentleman who last
wrote in. There is another benefit that I don't recall being
discussed as of yet, so I want to mention it-- and that is:
When I started my note business last year, I was working full time
as an assembler in a metal manufacturing company. As I worked long
hours with limited breaks, the time I had with which to answer
phone calls from noteholders was pretty limited.
At first, I simply used a voicemail with an outgoing message like,
"Hello. You've reached LJ Funding.. Your call is important to us..
Please leave a message and we will return your call shortly...,
etc., etc."
But I felt that I was missing a lot of business because of my
inability to answer my phone "live". UNTIL, of course, I
implemented the recorded "hotline". My business literally took off
in DROVES shortly after I introduced this approach. I believe the
reason is twofold:
1. I am no longer losing ANY business because calls get routed to
the recorded hotline before I EVER actually speak to the
noteholder/caller. The recorded message PRE-QUALIFIES the prospect
and "warms him up" by putting him at ease with a non-threatening
message, and CLEARLY lets them know what to do next--that is, leave
their name and phone # and the best time to call.
2. The hotline does a MUCH BETTER JOB of "fielding" phone calls and
pre-qualifying callers than I could ever do by answering the phone
myself... And it ELIMINATES wasted time because it answers MOST of
the caller's initial questions up front-- so they are READY to do
business when I call them back.
So, now I actually get a BETTER result by calling the prospect back
later-- AFTER they have listened to the hotline recording. This
freed me up to work at my "9 to 5" job during the day while my
calls came in--
-- but I am NO LONGER working at that '9 to 5" job because my note
business took off like a house afire! And I believe that the
recorded "hotline" was the reason for this. Special thanks to Joel
Cassway for his indispensable help in getting this set up!
I LOVE the NOTE INVESTORS GROUP. You guys rock!
Larry Jacoby- Covelo, CA
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
I think that says it all. Thanks for writing, Larry! Now, NO ONE
has a valid excuse NOT to start their note business just because of
an obligation to a full-time job!
Best regards,
Tim Fitzgerald
(P.S. A helpful note to all who like the sounds of
this approach and would like expert help in setting up their own recorded
"hotline", I would strongly recommend
that you obtain Joel's
terrific program and, FOR BEST RESULTS and in order to "double" your
level of personal mentoring and Support while you broker notes, use it IN
CONJUNCTION with
"Building Wealth Together".
Just thought you'd like to know.
Tip # 118
ASK THE EXPERTS
Hi, Tim-
Well, I had to write to tell you that "You were RIGHT!". I've
learned a very important lesson with respect to my NOTE MARKETING
PLAN-- in that KEEPING IN FRONT of noteholders is the BIG KEY.
Case in point: While the top-notch, professionally-writing
marketing LETTERS contained within the
"Building
Wealth Together"
package have, without a doubt, helped me to CONNECT with many
noteholders who were ready to sell their note right then and there
(and the REFERRAL FEES I am earning by brokering them to Charter
Financial are so, so generous *smile*), I have found a great way to
cultivate business from many, many noteholders who are NOT ready to
sell at the time they receive my FIRST marketing piece.
Here is my NEW approach (that I learned through Joel Cassway's
GREAT little marketing program
"How To Turn
90%.." that I very wisely
acquired along with "Building Wealth Together").
To make a long story short, since I have been distributing a great
little thing called the "NOTE OWNER'S MANUAL" to my leads and
referral sources, my note business has increased a rather
staggering 68%!! This is because I am now closing business with
that group of noteholders on my list who INITIALLY did not respond
to my marketing pieces. I know it's all about "keeping in front" of
noteholders, and I am ecstatic, but can you tell me why my business
has increased so much??
Gustav Schmidt
Pembroke, MA
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Gustav- I really love to hear this kind of feedback from note
brokers who have taken the time to implement a real marketing PLAN
that keeps on working for them from here to eternity! I can tell
you with absolute certainty (and I speak from experience, believe
me) that you are accomplishing 2 very important steps that are
crucial to any "super-powered" marketing plan designed to get
definite RESULTS:
1. You are getting noteholders to KEEP your marketing piece
(because the "Note Owner's Manual" is a real "keeper") right NEXT
to their note documents so they will never forget you, and
2. You are creating URGENCY to sell in the noteholder. Reason for
this is: A great many private noteholders need GUIDANCE that they
didn't realize that they would need when they originally took back
their note (and, also-- you should remember that they probably did
NOT want to take back a note in the first place-- they only did it
to facilitate the sale of their property at the time and would LOVE
to cash out of it if ONLY they knew how!). The Note Owner's Manual
is a GREAT source of information that INVARIABLY leads to a LOT of
new business because it makes the process of selling their note(s)
really EASY for them..
Gustav, congratulations on taking your marketing (and your
business) to the next level! I hope to see you at the Convention
next year.
Very best regards,
Tim Fitzgerald
(P.S. A helpful note to
all who like the sounds of this approach and would like to put together a "Note
Owner's Manual" of your own (or something similar), I would strongly recommend
that you obtain
Joel's
terrific program and, FOR BEST RESULTS and in order to "double" your level
of personal mentoring and Support and get set up with the FUNDING SOURCE so that
you are "loaded for bear", and READY to do business NOW, use it IN CONJUNCTION
with
"Building Wealth Together".)
Just thought you'd like to know.
Tip # 119
ASK THE EXPERTS
"Who need ads??
Is there any need to place them anymore??"
Tim, I've been brokering notes through
Charter Financial
full-time for well
over two and a half years now, and I couldn't be more pleased with
their level of service. And I will always be indebted to them a
THOUSANDFOLD for "taking me under their wing" when I was a
"newbie" and helping me to get my fledgling note business off the
ground through their high level of personal mentoring and through
the use of their HIGHLY EFFECTIVE marketing materials and ads that
I utilized 'right out of the box" to get my business going on the
"fast track".
(AND they really did get me up and running FAST! What a great
PROGRAM
they've got! I just can't say enough about it. I'd recommend it to
ANYONE just starting out)
But, now that I've "made it" (and I define "MADE IT" as actively
brokering several notes per month and earning a NICE "full-time"
income while actually working "part-time" hours-- as an aside, I'm
actually writing this on my handheld from "the turn" at the golf
course *grin*---), I have a confession to make-- and a question.
MY CONFESSION IS THIS: I no longer place ads to find noteholders.
(The reason is that all of my business comes from REFERRAL SOURCES
now-- I now have approx. 3 dozen FINANCIAL PLANNERS who are
continually referring their clients to me who hold notes. I'm
getting a lot of nice REPEAT BUSINESS from these financial
professionals who like what I do and how I help their clients raise
cash. Charter Financial puts up all of the MONEY, I earn very nice
REFERRAL FEES, and the clients are HAPPY because they receive the
CASH they need for their note(s).
My MAIN TOOLS for developing these REFERRAL SOURCES all came from Joel
Cassway through his great little marketing program
"How To
Turn 90% Of The People Who Won't Sell You Their Notes Into Big Time Cash
Profits". It is BECAUSE of this fine program that I NO LONGER
feel the need to place ads because I've got all the business I can
handle right now that just COMES to me these days.
(I see that NOTEINVESTORS.COM is now practically GIVING AWAY this
program as an
"add-on" for those now signing up with Charter Financial. My
gosh-- now NOBODY has any reason NOT to get it-- it's the biggest
"no-brainer" in the history of the planet!)
But, I digress----
MY QUESTION IS THIS: Do you think I can safely stop placing ads
altogether and just concentrate on developing referral sources??
Willie Steele
Dilkon, AZ
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Great job, Willie, in building your business. And my answer is an
emphatic "YES". Forget about placing ads-- you don't need them
anymore. Just continue doing what you're doing and keep building up
your list of referral sources.... As you now know, this doesn't
take much time at all and it frees you up to concentrate on doing
deals while you are still steadily building up your business. To
give our subscribers an example of how POWERFUL this concept is,
consider this:
If you have, say, just 12 financial planners who each
(conservatively figuring) refer just ONE note PER YEAR to you, and
you end up brokering 1 note a month, that's usually enough to make
a FULL TIME living because there are THOUSANDS of dollars in
referral fees to be made on most every transaction-- it's similar
to REAL ESTATE brokerage in this respect but without the hassles of
dealing with real property, etc.
Remember, though, this is just a very CONSERVATIVE estimate to show
you how EASY this is to accomplish.
In reality, though, what we at NOTEINVESTORS.COM want our
subscribers to do is develop LOTS and LOTS of referral sources
(several dozen if not hundreds) so that you will be brokering MANY
notes per month! (Hence the term "master broker", which is what we
aim to TRAIN our subscribers to become)
And the very best tool that I recommend WHOLE-HEARTEDLY to our
subscribers looking to accomplish this very thing is
Joel's
terrific program and, FOR BEST RESULTS and in order to "double"
your level of personal mentoring and support and set yourself up with a
solid funding source FOR LIFE, use it IN CONJUNCTION with "Building
Wealth
Together" through that unbelievable
offer that
Willie mentioned.
To paraphrase Nike, "Just do it". You'll be really, really glad you
did!
Tip # 120
As you learned in last week's Tip, you can avoid placing ads
ALTOGETHER as your means of locating noteholders IF you market to
REFERRAL SOURCES instead.
Start by visiting your local library and grab what's called a
"SERVICES DIRECTORY" in most areas. These directories are broken
down by category. You want to focus on "Financial services",
"Financial planners", "Attorneys", "Accountant/CPAs". Jot down the
contact info along with the name of the "principal"
person-in-charge listed there (usually called the "VP" or some such
title). Send your marketing piece to these people. Keep building
your list and sending out your marketing piece. "Be like a postage
stamp"-- do this over and over and over again. You won't be sorry!
You WILL make money.
These firms tend to be SMALL businesses, so your marketing piece
will almost certainly be reaching the right person if you send it
to that person's attention (as an aside, if that person that you
addressed it to happens to NOT be the person in best position
within that firm to refer noteholder clients to you, he/she will
then pass your info on to the RIGHT person in MOST cases. The
reason is that these firms are ALWAYS looking for new ways that
they can be of service to their clients. And YOU are offering them
a service that is very much IN DEMAND-- raising CASH for their
valued clients).
Just think of how POWERFUL a concept that referral sources are. If
you cultivate just ONE DOZEN financial planners who each refer
ONE
note per year to you, then you will be doing one note per month!
(Of course, that's a REALLY conservative figure. What we teach you
how to do is to develop a HUGE, EVER-GROWING "stable" of referral
sources-- many of which should refer SEVERAL transactions to you
per year. This is all REPEAT business (as opposed to placing ads
to
find individual noteholders), and it is the BEST way to put your
note business on "AUTOPILOT".) You will be brokering SEVERAL notes
per month if you do follow our guidelines TO THE LETTER.
What marketing piece should you use?? I've got a simple answer,
which is TWOFOLD:
1. Introduce yourself by using the highly effective and
customizable marketing LETTERS contained within the "Building
Wealth Together" program:
http://www.noteinvestors.com/store/bwt.htm
2. And then FOLLOW UP with 1 or 2 of the "SLAM-DUNK" marketing
methods contained in the Cassway program (and consult with Joel FOR
FREE for help in "customizing" YOUR OWN unique marketing approach
after you go through this program-- Joel WILL help you a great
deal):
http://noteinvestors.com/optional-bonus.htm
THE ABOVE TWO PROGRAMS WORK TOGETHER LIKE A WELL-OILED MACHINE.
You can take that "to the bank"-- right from the horses' mouth.
(By the way, IF you haven't started your cash flow business yet,
DON'T make the mistake of waiting until the first of the year to
get set up. There is a LOT of business to be had in January. It's
typically one of our busiest months. My advice to you (IF you are
planning to start your business ASAP) is to get your mitts on the
above two programs NOW. I can't think of a better way to get
started CORRECTLY. You will then have plenty of time to get set
up
before January 1st, and you will then be in a GREAT position to tap
into the virtual FLOOD of business that we typically see after
1/1.-- provided you DO WHAT WE TEACH YOU!)
Happy marketing-- and Peace, Good Will towards men (and women!)
Tip #121
"Tim, I listened in on your very, very fine Holiday Teleconference
and I thought you should know that I think you guys did an
EXCELLENT job of imparting PINPOINT direction to new note brokers
who are serious about JUMP-STARTING their business for the new
year. You and Joel KNOW what you're talking about. I know that for
a FACT. How do I know?? Well, I've been MAKING A VERY COMFORTABLE
LIVING at this FULL-TIME (brokering and investing in notes) for a
little over a year myself.. And I credit YOU... The fine folks at
NoteInvestors.com... With giving me MY "jump-start" with the
INVALUABLE direction that you provided to me just ONE SHORT YEAR
AGO.
As I was listening in on your Teleconference last month, I thought
you should know that I literally STOOD UP AND APPLAUDED every few
minutes while in my kitchen-- my wife asked me what all the fuss
was about, was I hitting the egg nog too early, etc.--- because
Joel's "no-nonsense" approach was just soooooo, well, REFRESHING
when juxtaposed against all of the so-called "mentoring" programs
offered by other companies. Those other programs always seem to
fall short when it comes to showing one how to MARKET one's
business! (Some of them are also a big ripoff)
Well, not only do YOU guys know what you're talking about-- now, I
DO, TOO... Because I LISTENED to you and I've now MADE it in this
business after ONE short year-- the most glorious year of my life--
2006!! I've made the move to FULL-TIME note broker due
principally
to just TWO "referral sources" that I developed, nurtured and
cultivated over a short period of time.
One of them is a personal injury attorney who responded to my
marketing letters and now sends me 3-4 structured settlement
transactions each month (his clients are people who are collecting
on lawsuits awarded through the courts) and they want CASH NOW
instead of waiting for future monthly payments).
My other KEY referral source is a CPA named "Dennis"(I've
jokingly
told him he really LOOKS like your "stereotypical" CPA-- big,
thick-rimmed glasses, pencil behind his ear, likes to work with his
calculator during lunch while his officemates are reading the
sports section, etc... He just smiled when I related this
observation to him-- I've never really seen him laugh-- he's very
businesslike-- but I digress) who very quietly and matter-of-factly
sends me 6 to 8 noteholders every couple of weeks that REALLY
have
a need to "cash out". I estimate that I've ended up closing on at
least 60% of those leads (may be a LOW estimate--I haven't really
done the math yet) because these are HOT prospects to begin with.
Dennis has already explained to them what I do and how I can help
them, so they are pretty much READY TO DO BUSINESS when they call
me!
(NEWS FLASH--UPDATE 1/2007): I'm now starting to "close"
transactions from the other 40% who did not accept my initial
offer! Evidently because they're ready NOW and I kept in front of
them with my marketing like a tenacious bulldog through the methods
I learned so very well from Joel)
How did I DEVELOP these referral sources?? I'll give you ONE
SHORT
ANSWER. I acquired and listened to Joel Cassway's GREAT little
marketing program
"How To Turn 90% Of
The People Who Won't Sell You
Their Notes Into Big Time Cash Profits". I'm using several
marketing approaches that Joel helped me to implement through this
program. Listen to it first and then CALL Joel IF you need help
with the implementation. Trust me-- you'll be REALLY glad you did.
That's ALL I'm going to say about this right now. Just DO it and
you'll see exactly what I mean!
Oh, yeah-- ONE MORE THING: You'll ultimately need an INVESTOR who
will actually PURCHASE the notes(s) that you uncover as a result of
your marketing. My advice is-- take care of this need RIGHT NOW by
acquiring the Charter Financial program. Get their
"Building Wealth
Together" program. Just do it. Just do it. Just do it.
Get the picture?!
Nuff said! I just wanted to impart my "wisdom"-- seeing as I am
absolutely GIDDY these days and BOWLED OVER by all of the
business
that I've been doing!!"
"Feeling my oats" in Plum, MD
Tito Himinez-Javier
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Tito, I wish that more of our subscribers could take the time to
relate and QUANTIFY their successes as you have done. And I think
that your success over the past year certainly speaks for itself.
In fact, your success speaks VOLUMES. I'd tell anyone this: Please,
please-- when seeking advice of any kind, be sure to solicit advice
only from successful people. And you, Tito, would qualify as just
that, sir. Allow me to offer up a crisp "salute" to you and thanks
very much for writing!
Let's all make 2007 our most successful year ever! Tito's post
should serve to inspire anyone who wishes to take their note
business to the next level. Just do what he says. It's SOLID
advice. You'll do well. BELIEVE it!
Tim
Tip #122
"COMPETITION? WHAT
competition??!!"
"Tim, I'm so glad I started working your programs when I did (right
after the Holidays last year) because NOW I'm reaping the benefits
BIG TIME and I've just moved to FULL-TIME note brokering (I quit my
job of 11 years as a messenger for an architectural firm). I've
discovered that there are really no "secrets" to REAL success in
this business-- just old-fashioned marketing--- that's all!
And it doesn't have to take a lot of time at all as long you do it
the way you're supposed to-- that is, start from right where you
are right now (even if you're just starting from scratch-- don't
worry-- soon, you'll have made BIG progress) just keep putting one
foot in front of the other. This is especially true if you're
"planting seeds" with referral sources (i.e. Financial Planners,
CPAs etc who can refer noteholder clients to you time and again).
This is very much like "planting seeds" in a garden. They take
root, a good number of them "bear fruit" and they are like
perennials (flowers) because they KEEP bearing fruit in the form of
REPEAT business. (And you don't even have to get out the garden
shears and cut the stems off to keep that fruit coming (I'm pleased
to say).
The only effort that this marketing approach involves a little
MAINTENANCE-- and this is VERY doable for anyone. Just make a
resolution to spend 5 hours a week (and maybe about $20 per week
tops) on your marketing. That's it! No need to "break the bank" OR
place ads in newspapers.
(And I learned how to do all of this JUST because I made the
decision to get Joel Cassway's stellar marketing program
(http://www.noteinvestors.com/store/90.htm).
Oh, man-- it is
sooooooo good! I also really appreciated the time that Joel spent
with me on the phone to 'fine-tune" my marketing plan right after I
went through his program. Getting it was the BEST decision that I
have ever made-- aside from marrying my wonderful wife Cindy).
After you've acquired the program and implemented it, all you have
to do NEXT is just "field" the calls that come in as a result of
your marketing. Be sure to have the note submission form from the
Charter Financial broker program
(http://www.noteinvestors.com/store/bwt.htm#What_are_the_steps)
in
front of you when answering the phone so that you will be sure to
ask all of the right questions necessary to obtain a quote right
away, FAX the form to Charter and then go on with your day!
What could be easier??!!
I just marvel when I assess my life today as opposed to one short
year ago! I'm just coming off of a magical Holiday season with
family and friends, and I truly ENJOYED lavishing gifts on all of
them for the very first time in all my years! I was able to do this
because I am averaging 8-10 closed transactions per month, and it's
all due to my MARKETING! (I've got a fatter wallet these days)
My question is this: Why do so many new note brokers think they can
just place 1 or 2 ads in the paper and make money?? (This is GOOD
for me, since I am not running into ANY competition.) Furthermore,
why do so many "newbies" seem to be AFRAID to implement a real
marketing PLAN?? People need to realize that this is a BUSINESS and
it needs to be run like a business. What they don't realize is that
it really does NOT take much time at all to do it RIGHT.
Thank you for all of your education-- I am forever indebted to The
Note Investors Group-- your site is clearly the best in the
industry. As a matter of fact, I must tell you that I think that
NoteInvestors.com is truly the "Harvard Business School" of the
Cash Flow Industry!"
Respectfully,
Len McPike
Siren WI
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Thanks, Len-- and our admission requirements are, shall we say,
just a BIT less stringent than Harvard Business School (*smile*).
All that we require is a willingness to work the program TO THE
LETTER (with some flexibility to fit your own "style" and tastes,
of course).
I think the answer to your question is that all of the other
programs on the market today are sold by individuals who are in the
business of "selling you information". We are the only company who
offers a truly "broker-friendly" program from a funder who WANTS
YOUR BUSINESS and purchases the notes too-- while EDUCATING new
brokers along the way.
Furthermore, all of the other programs on the market today do not
cover the all- important subject of MARKETING. What is paradoxical
is that there is fierce competition amongst institutional funders
today who are all competing for the business that YOU-- the
broker-- can bring to them. But nobody takes the time to educate
people on the MARKETING end of things. That is where WE come in.
There are MANY ways to market. If you are just starting out,
though, why not keep it simple? If you want to realize the kind of
success that Len is experiencing, the very best set of tools that I
can recommend right NOW is the Charter program along with the
little Cassway add-on (You will GREATLY benefit from TWO levels of
free consulting with the top-notch Broker Support people at Charter
and from Joel on the advanced marketing end):
http://noteinvestors.com/optional-bonus.htm
That's it for today.
Make 2007 the best year of your life,
Tim
Tip # 123
"Tim, I purchased one of
your competitor's programs before I found
your site. Now that I am doing EXTREMELY well in my note business
(last year--2006-- was my first year doing the business full-time
and I averaged 2.7 deals PER WEEK-- pretty darn good for a NEW note
broker (I am really into numbers so I do keep track of these
things) When you consider that in the past year I have earned
several $ thousand in referral fees per individual transaction, you
can see how this business really QUICKENS MY PULSE.
My only regret is that I didn't find NoteInvestors.com sooner! I
made a big mistake about 2 years ago when I purchased one of those
"other" Cash Flow "mentorship" programs (that's what I think they
called it-- what a crock) , but I now realize that all they were
doing was "selling me information".
It's now penetrated my consciousness that the key to a successful
start in this wonderful business is NOT about shelling out a
gazillion dollars for "information" presented at a "boot camp" (or
whatever they called it) put on by some "seminar guru"-- it is
about spending that money WISELY by INVESTING in a solid, long-term
marketing PLAN instead! But it is imperative that you turn to the
right people in order to accomplish this. If I didn't have
laryngitis this week (I'm sitting here at my desk writing this
today in my pajamas because I got hit with the flu-- nasty, nasty--
please feel sorry for me but don't touch me or you'll catch it,
too) I would like to shout THIS from the rooftops: The Note
Investors Group is my savior!!
I am learning this business from the ground up (and earning really
good money WHILE I learn)-- NOT from listening to some guy talk at
me and continually try to "up-sell" me, but by DOING deals WHICH
LEAD ME to ask the RIGHT questions that I did NOT know I was going
to have until they came up because they had something to do with MY
transaction.
Once I am asking the RIGHT questions, I am then getting the RIGHT
ANSWERS from the phenomenal Broker Support staff at Charter
Financial who I flip ALL of my deals to. I learned more on my first
few deals with Charter than I learned DURING THE ENTIRE 3-DAY "BOOT
CAMP" that I paid THOUSANDS of dollars to attend. When I think
about all of that wasted money that I could have put into a
bona-fide MARKETING plan like you guys offer at NoteInvestors.com--
well, suffice it to say that I become a wee bit "queasy".
(I'm NOT going to give away my marketing secrets here. They are
HIGHLY personalized and customized to fit MY way of doing things.
But I certainly DON'T mind telling you that I "hatched" my ENTIRE
plan by using a 'special blend" of techniques taken from 3
distinctive programs offered at NoteInvestors.com-- The Newsletter
program, the Joel Cassway "90%.." program (I called Joel and he
helped me personally-- I think he'll do the same for you if you
want), and the Charter program.
In other words, I develop leads using all 3 of those programs and
get my phone to ring all of the time. Then, when the phone rings, I
PRE-QUALIFY the calls by using the Charter "checklist" which I keep
right by the phone. Then I fax the info to Charter and they take it
from there. Then I get paid when the transaction gets funded. And
then I do this over and over and over again.
(P.S. I would say that it's NOT necessary to do a newsletter if you
are just starting out. The Charter program will get you started
just fine. But if you like this business as much as I do and get
into it "with both feet", THEN I would recommend a newsletter for
the sheer CREDIBILITY and PROFESSIONALISM that it gives you. I
estimate that I close several extra deals per month because the
right people KEEP my newsletters.)
I LOVE the NoteInvestors Group! Please tell me you guys aren't
going away anytime soon. The broker community NEEDS reputable and
helpful sites like yours."
Cynthia Bursst
Point Arena, CA
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Hi, Cynthia- Thanks very much for your kind words. We get lots of
calls from people who've shelled out THOUSANDS for some of those
other programs when they would likely be much better served by
putting that money into a good marketing plan instead. Serious
people like you discover that soon enough, Cynthia. And good
brokers like you who have a "nose for the business" can NOT be held
back for too long! You did a great job this past year. I think you
can at least DOUBLE your business in 2007 though... I have an idea
I want to run by you. Give me a call this week if you can, OK??
And, one more thing- we're here to stay, thank you! We are in this
thing for the "long haul" and we plan on being here 10-15-- even 20
years from now-- and BEYOND!
For the benefit of our subscribers who aren't familiar with the 3
programs that Cynthia is talking about, here are links to them all:
1. Charter Financial
program
2. Joel Cassway program
3. Newsletter program
Cheers,
Tim F
Tip # 124
ASK THE EXPERTS
"Tim, I, too, wanted to chime in and let you know about the GREAT results
that I have been getting by using your Newsletter program along with the
additional HIGH-IMPACT marketing pieces that Joel helped me set up by virtue
of my acquiring his
"90%.. " program.
I know that virtually EVERY one of your brokers markets his or her business
DIFFERENTLY than the next broker. And I am certain that NO ONE is using MY
unique angle. And, my writing you is certainly NOT with the intent to reveal
any of my marketing SECRETS... I'm no fool!! I intend to keep all of this
business for myself, thank you *heh heh*. And I'm the kind of a guy that
STICKS with something that WORKS.
But, I just HAD to write because I've got a burning question that I think
only YOU can answer. So, here goes (and please bear with me as I lead up to
my question):
I have been seeing a very noticeable "spike" in business almost immediately
after I distribute my MONTHLY edition of the
Newsletter, and it
seems to "STOKE the fire" all month long because I am generating more
calls-- even in the weeks FOLLOWING the mailing-- than I ever had before
(back when I was just simply placing ads in a few papers).
But since I've judiciously introduced Joel's short little "cartoon"
marketing pieces into the "mix" ( I got those from his
"90%.." program by
sending them out bi-weekly (they cost only PENNIES to distribute-- just as
inexpensive as the Newsletter "post cards" --what a STELLAR marketing system
this is! I am just so-so-soooooo "fired up" about this marketing plan I have
that now seems to be hitting on ALL cylinders) I estimate that my business
has increased by about 34%... Give or take a little from month to month. I
think this is FANTASTIC.
WHY is this so?? I thought that the Newsletter ALONE was maximizing my
business. But now I seem to be tapping into even MORE business since I began
"sprinkling" the cartoons into my monthly mailings. Why has my conversion
rate been soooo impressive of late??"
(As an aside, I, too,
broker most all of my notes to
Charter Financial,
because they are simply the best! I don't EVER have to worry about finding a
funder for my deals-- I just refer my notes to them, they take care of all
the details and I can just concentrate on my MARKETING, which is how it
SHOULD be. I LOVE this business!)
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Simply put, you are KEEPING IN FRONT of people. And, you're doing a GREAT
job of it. You already know that the
Newsletter, when
distributed to the referral sources and individual note holders on your
ever-growing list, tend to yield very IMPRESSIVE results-- mainly due to the
fact that it COMPELS the note holder to seek out more information FROM YOU
as to what to do about "CASHING IN" their note(s). The powerful messages
within the Newsletter--- (short, to the point, compelling, and very, very
EFFECTIVE-- we KNOW this due to YEARS of painstaking research), coupled with
the short "cartoon" messages from
Joel's program that
you send out very inexpensively between the monthly Newsletter editions---
pack a sizzling, smoking "one-two punch"!
The monthly Newsletter 'warms them up" and converts a good number of them--
and then, while the message is still relatively 'fresh" in their minds a
couple of weeks or so later, you hit them with the cartoon and BINGO--- you
get MORE conversions!! And then the cycle repeats itself the following
month. And, since your distribution list is ever-growing (it is multiplying
because you are systematically building your list of referral sources using
the methods that you learned so VERY, very well in Joel's program), you're
becoming a TOP producer and I trust that
Charter Financial
is very instrumental to you in getting your deals closed..
Doesn't it feel GOOD?! It should. And , we're all PROUD of you here at
NoteInvestors.com. You GET what
we are preaching. That is evident because you've become so GOOD at the true
APPLICATION of our programs.
And, therein lies the key to success in this wonderful business. And our
investors love you-- please keep all of this business coming!! We are
striving to develop MANY, MANY brokers like you for the benefit of our
funders who REALLY value your patronage.
Keep it up,
Tim
Tip #125 "RIGHT FROM THE
HORSE'S MOUTH"
"The Courthouse is a
virtual TREASURE TROVE of note holder leads--
and I've just figured out how to "mine" it super-effectively!!"
"Contrary to popular belief-- this is a GREAT way to develop note
holder leads!!
To me, researching the courthouse for note holder leads is
mind-bogglingly EASY-- because the secrets to developing GOOD, Bona
Fide LEADS (with minimal work) have all been HANDED to me-- on a
SILVER PLATTER, no less-- through this GREAT
program that you
guys
offer by Leonard Stitt.
It's shown me EXACTLY how to walk into my local county courthouse,
walk right past the "less-than-helpful" clerks behind the desk
(they always seem like "robots' to me-- never very helpful and they
would always give me a blank stare and point me toward the books
and stacks of records without much of ANY really helpful
direction), and RAPIDLY harvest QUALITY lists of noteholders who
have EXACTLY the types of notes I am looking to broker!
You see, ANY privately-held mortgage ever recorded in ANY county is
available at the local courthouse!! I figured that if I could find
a SUPER-EFFICIENT way to "tap into" the VAST number of active note
holders in my county (and neighboring counties) and simply send
them my marketing piece, I could get rich... And have fun doing it.
So, I took it upon myself to learn this system that has been laid
out so METHODICALLY and MATTER-OF-FACTLY by Stitt (kudos to this
man.. His program
ROCKS!)
When I first started using his system , it took me the better part
of a full day at the courthouse because I had to "un-learn" the
"old", time-consuming steps that the clerks (I call them the
"Stepford People" because they just stand there and don't impart
any really useful information) had previously shown me... BUT then
I started getting the hang of Stitt's method. And, WOW-- what a
difference this Stitt program has made for me! I now consider
myself a lead-generating DYNAMO.
By the end of my second day at the courthouse, I was ripping off
names of noteholders like an automated conveyor belt, because I had
learned exactly WHERE and HOW to look for them. The first step is
to "key" in on the PRIVATELY-HELD notes as opposed to the vast
majority of CONVENTIONAL (bank-held) notes recorded there. And I
learned how to do this REALLY FAST with Stitt's help.
Here is the "typical" pattern as I now scroll through the records
at breakneck speed (a bit over-simplified but bear with me) that
unfolds as I do my research (it is no sooo EASY because now I truly
UNDERSTAND the whole process):
Miss-miss-miss-miss-miss- HIT. ("miss means viewing a
"conventional" note, whereas "hit" means coming across a
PRIVATELY-HELD note, which is what I want).
Miss-Miss-miss-Miss-Miss-Miss-Miss-Miss-Miss-Miss-HIT.
Miss-miss-HIT.
And so on. And so on.
(This applies to "scrolling" through the microfiche OR computer
records at a pretty good pace-- it doesn't matter so much HOW these
records are laid out (depending on the particular courthouse in
question)-- these super-efficient techniques apply to ANY format)
So THAT is the pattern. Just keep adding the "HITS" to your
"HOT-LIST".
I soon realized that this pattern became almost predictable-- this
is the simple formula that most wanabee researchers don't get past!
To my utmost delight, at the end of my 2nd day, I came away with--
83 "Hits" (leads). 83. In just over 5 hours and 22 minutes. And
they were SCREENED for quality. There was NO doubt that these were
REAL prospects with "Grade-A quality" notes.
I started to salivate-- Knowing that if ANY of them called me, I
would KNOW that this was more than likely a potential deal that I
could make money on.
When these noteholders started CALLING me.. And I started CLOSING
DEALS and "fattening my wallet" as a result.. It became apparent to
me that Courthouse Research was kind of like "drilling for oil"...
And I had hit on A GUSHER!!
(Man, oh man-- this is GREAT! I just can't say enough about how
much Mr. Stitt has helped me with his FIVE STAR
program!)
Here's how I went about CONTACTING my leads:
I started by sending them the EXCELLENT letters within the
courthouse program
itself (as an aside, what
you'll also appreciate are some extremely well-written OFFER
letters included within this program that you can easily
"customize' and send to anyone that requests a quote;
ALSO, If you're working with a broker-friendly funder like
Charter
Financial, they'll get back to you FAST with their quote and then
you just
plug in the numbers (include your referral fee amount) and relay YOUR quote
to the seller using the Stitt letter. Charter Financial will "transition"
your deals very, very smoothly as your offers are accepted accepted-- from
that point on the seller never knows what you make so this is done very
professionally).
ONE MORE POINT:
I started getting calls right away from the noteholders on my list,
but now that I've been at this for several months, I am now getting
calls (and closing deals!) from a lot of my OLDER leads who tell me
that they kept ALL of my marketing pieces, and now they were ready
to sell and I was the FIRST person they thought of who could help
them get cash for their note(s)!
(I used a couple of really INNOVATIVE approaches from this
honey-of-a-marketing-program by Joel Cassway to STAY IN TOUCH with
my leads AFTER I sent them the INITIAL letter provided with the
Courthouse program.
And, Tim-- you are right-- STAYING IN TOUCH with your leads makes
ALL the difference between brokering a FEW notes and brokering LOTS
of notes (I now do this FULL-TIME and it's the BEST "job" I ever
had)
I just think that the
NoteInvestors.com website is the most
information-rich site in the industry. You guys have shown me how
to run my business AS a business. Your site is truly a beacon of
integrity that jumped out at me from Day ONE! Keep up the good
work."
Tip #126
ASK THE EXPERTS
Tim, I am so giddy I can hardly
contain myself. You guys have put
together such a thoroughly COMPLETE marketing program via your
outstanding website that I would like to nominate The Note
Investors Group for the Peabody award!! Is there such a category
for you guys?? If not, there should be!
I just had to tell you how absolutely delighted I am at how all of
your marketing programs gel together. I've got a family business
going here-- and it's running like a well-oiled machine! At the
helm is ME.
I spend about 5 hours a week systematically marketing to my
ever-growing list of referral sources (this is how I got my start
and I have been building my business up from there over the last
year and a half) through use of the wonderfully innovative and
MONSTROUSLY EFFECTIVE stuff contained within Joel's ingeniously
witty marketing program that ROCKS right out of the box! (it's
called
"How To Turn 90%.."
(Let me also say that I also acquired your SLICK
Newsletter
program and I can CLEARLY attribute AT LEAST six extra deals per month
(that I wouldn't otherwise have gotten) to this superlative creation. It's pure
genius. Not only that-- hey, to put it quite simply-- it WORKS.
And, I mean fast.
So, here is a typical day for ME:
I spend the bulk of my time taking calls, pre-qualifying the leads
that come in, and then submitting them to the most
"broker-friendly" funder in the biz (in my opinion)
Charter
Financial (and, believe me, I've worked with a few rather "stuffy"
funders who WEREN'T nearly as helpful to the brand-spankin' new, "wet behind the
ears" novice note broker as Charter is, so I know what I'm talking about) and
then CLOSING deals as the offers are accepted.
(I've gotten REALLY good at this as Charter has made an EXPERT out
of me. And, I'm loving it-- it's a dream come true each and every
day).
OK, now I'll tell you how my "employees" (aka my family) fit into
the big picture:
MY WIFE handles courthouse research. She works as a clerk downtown in the County
Building, and she spends a couple of hours (all told) per week at the recorder's
office after work and SHOWERS me with good, bona-fide leads that she produces by
virtue of the
WONDERFULLY EFFICIENT shortcuts and direction provided in Mr.
Stitt's GREAT
"Courthouse
Research" program.
(Hey, I don't mind giving this program a "plug"-- it is the "Cat's
Pajamas", believe you me!!)
My OLDEST SON is a blabbermouth. He LOVES to get up on his soapbox and talk,
talk, talk. So, he is a "natural" as a public speaker. He has learned how to
make presentations to real estate brokers (it's
really easy when you know how, trust me-- and real estate agents
are a RICH source of leads that is RIPE for the taking) and his
ONLY tool (besides his mouth) is your SUPERBLY-EDITED
"Turning
Paper into Gold" program.
Gosh darn it-- I've really got to say that this is a KILLER program
for making super-strong marketing presentations.
My DAUGHTER pursues the FSBO market. Every Sunday, she gathers
addresses of the FSBOs in our area (by working the Sunday paper)
and sends them what I call THE LETTER (from the unequaled,
one-of-a-kind
"Steel-magnet" program -- one of the most
thoughtfully creative lead-generating pieces ever devised (I
believe) that produces TWO to FOUR "simultaneous closings" per week
for us on average.
These deals all get funneled through
Charter
Financial as well. Charter specializes in this area and they are so very
helpful that I would like to get on a plane and KISS all of those great people--
I just love them all
so very much, and I MEAN it!! Thanks, Charter)
Tim, here's the problem:
My kids love this business so much that now they don't want to go
to college! I've always wanted them to go, but they keep telling me
they're learning more about business by doing THIS business and
following YOUR programs than they might learn in business school.
And I'm having a hard time coming up with a counter-argument. Shall
I force them to go to business school as planned?? Or should I just
"surrender" and let them continue doing what they're doing??
(P.S. Privately I WANT them to stay here and continue producing
leads for me. They're simply too damn GOOD. But I do want them to
go to school. What should I do??)
Too successful in Missouri (?!)
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS:
Thanks for your report!! I love hearing about our Subscribers'
successes. I'm going to refrain from getting involved with your
family decisions, though-- but I do know THIS:
"Do what you love, and you'll never have to work a day in your
life".
Hope this helps,
Tim
Tip #127
ASK THE EXPERTS
"Tim, what sets YOUR company apart from the OTHER companies out
there? (I went with one of those other companies, and I feel VERY
"ripped off". Also, they keep calling me to tell me I need to buy
more programs. I haven't even done a deal yet. I bought a list of
note holders from them, sent out 35 letters and I got a bunch of
"return to senders" and NO calls. Can you help me??)"
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
And you wonder WHY you got no responses??!! Simply put, DON'T buy
purported "lists". You know NOTHING about the names on those lists.
Some of them may well be (or have been) note holders, but you know
NOTHING else about them. Don't waste your time. You might as well
throw your money down the sewer.
STOP and think about this for a minute. If COMPREHENSIVE, quality
"LISTS" of bona fide note holders were readily available, WHY would
brokers be needed AT ALL??!! The funder would simply market
directly to the people on those lists.
Simply put: the VALUE that the note broker BRINGS TO THE TABLE is
the ABILITY to DEVELOP their OWN leads. (And the reward is HUGE!)
What sets OUR programs apart from ALL of the rest is that we SHOW
YOU HOW TO DO JUST THAT. Just follow our programs and you will be a
member of an ELITE group. I can say to you EMPHATICALLY that we
train our subscribers HOW TO BE GOOD, EFFECTIVE BUSINESS PEOPLE.
I get calls all the time like the above. While I certainly KNOW OF
this "other" company that you've referenced here, I've never
actually picked up their program and held it in my hands, so I
can't really comment directly on it. So, I'll make a blanket
statement here... And this is MY opinion based on my impressions
and interpretations....
The only "similarity" between us and these "other" companies is
that we are in the Cash Flow Business per se. But we have NO
connection to them whatsoever.
I DO know that these other companies seem to have an M.O. that
involves putting on "seminars", "boot camps", "mentorship
programs", "workshops" or whatever you want to call them. They tend
to be VERY "pricey" (upwards of THOUSANDS OF DOLLARS in some cases).
As I see it, in essence, all they are doing is IDENTIFYING the
opportunities (telling you what you should be looking for), and
then telling you that they will ['connect' you with a funding
source]. So they are really just "SELLING YOU INFORMATION".
(All this for a gazillion dollars along with your first-born)
OK-- now, having said that... OUR "angle", "M.O"., "agenda" (or
whatever you want to call it) is that:
We WANT you to develop business for our main FUNDING SOURCE.
And, to this end, a MAJOR difference between US and the "other
company" is that:
We give you DIRECT ACCESS to the funding source! (We don't play
games by having you "post" your leads on some website in order to
attract an investor. I think that's patently ridiculous... See my
comments below for an elaboration on this.
The other MAJOR difference is that we EMPHASIZE long-term
MARKETING. All of our programs are geared towards this end.
MARKETING is 90% of the WHOLE EQUATION. (and that's true of ANY
business-- NOT just THIS one).
It's all about REACHING your "target audience"-- which, in our case
happens to be people who are collecting payments on SOMETHING--
i.e. on a property they have sold in the past with owner financing,
or a small business they have sold all or in part with owner
financing, or an insurance settlement they are collecting payments
on, etc...
And there are COUNTLESS ways to reach these people. But it does NOT
involve "purchasing a list" from some yahoo.
Now, then-- THE OTHER 10% OF THE "SUCCESS" EQUATION is simply
allying yourself with a good FUNDER to broker your deals to who
will take you "by the hand" and "show you the ropes"... Like
Charter Financial, for example.
(Unlike other companies, we don't have you "post" notes on a
website for every "Tom, Dick and Harry" to come along and "bid" on
it. Personally, I like to know WHO I'm dealing with. Some people
are easily impressed by claims like ['we'll put you in contact with
"hundreds" of funders']... Do you really know anything about these
"funders"?? Some of them may be PRIVATE investors that you don't
know... Assuming they are, in fact, bona fide investors that have
money.
This is not to say that private investors are bad. You may well
DEVELOP relationships with private investors down the line. But you
DON'T need HUNDREDS of investors... On the contrary, for anyone
just starting out, we strongly recommend that you get yourself set
up with ONE good NATIONAL note buyer like
Charter Financial.
That's ALL you need.)
You need to know that brokers are the funders' MAIN source of
business. That's just the nature of the industry. The reason is
that brokers can develop leads by working so many different areas
of the marketplace than the funder could EVER find on its own.
To this end,
Charter Financial developed this ASTOUNDINGLY
comprehensive broker program to show NEW brokers just HOW to 1.)
develop leads and 2.) funnel them to their VERY friendly Broker
Services department.
If you're still thinking about getting involved with the Cash Flow
Industry, I'm here to tell you that NOW is the time!! This industry
is hot, hot, HOT right NOW. Never before have we seen this level of
competition amongst institutional funders vying for the business
that YOU can bring to them!
A major reason for this is DEMAND for what the investors call
"product" (privately-held notes). Just a little while ago, REAL
ESTATE NOTES were ALL these investors were looking to buy. Used to
be that you would need to locate a PRIVATE investor if you wanted
to broker anything else (like a business note, insurance
settlement, etc). No more. These days, the large investors like
Charter Financial buy all of these types of cash flows ALL DAY LONG.
And, what's more, they SHOW YOU HOW to find them, will FUND them
for you and (most importantly) will TEACH you the business WHILE
you are getting paid!
How in the world can you beat that??
It's just such a GOLDEN opportunity for anyone willing to learn how
to MARKET... And DEMAND is the market force driving the whole train!
For heaven's sake, if you want to get in on the ground floor NOW
and work your way up just as fast as you want to, DON'T spend
THOUSANDS OF DOLLARS when you only need to make a very, very
MODEST investment of UNDER $200.00 to get a super-effective start in
this business. REMEMBER, you are a "FINDER"... First and foremost.
That is the ONE thing that you need to know how to do (and do it well).
We'll take you through the REST of the process as we go along.
Oh, and BY THE WAY (I almost forgot to mention this)....
NO ONE is going to call you later to tell you that [...now, you
need to buy the REAL program, the "Platinum program", etc, etc...]
(That is a MAJOR beef about those OTHER companies that I hear all
the time.)
By contrast, we give you EVERYTHING YOU NEED to succeed the FIRST
time. So JUST DO IT. Don't hesitate. We are confident that you'll
be OH, SOOO GLAD you did. I recommend Charter's package WITHOUT
HESITATION. They are truly the GOOD GUYS in this biz. Here's where
to get THE PROGRAM:
http://www.noteinvestors.com/store/bwt.htm
Success is the greatest gift that you can give yourself--
Tim
P.S.: ALSO (in our continuing efforts to OVERDELIVER to our valued
subscribers), next month we will be offering two "LIVE" classes by
Master Note Marketer
and Broker Joel Cassway -
"Can't Lose" Marketing Seminar with Joel Cassway on April 28th!
Discover how to find all the notes and cash-flows you could ever
hope to buy or broker! April 28th in Newark, NJ, only $195. Full
information is available
HERE.
"Financial Calculator Made Easy", April 29 in Newark, NJ - Half-day
Financial Calculator class $59 Full info is available
HERE.
Tip #128
"Tim, you guys rock.
I just wanted to share with you the sheer ENTHUSIASM that I am
feeling for my cash flow business, which is now clicking on all
cylinders, purring like a kitten, bearing LOTS of fruit (read:
PROFITS!) and seriously TRANSFORMING the way I live my life!! (I
LOVE my life now-- can't you tell)
You're dead-on straight accurate, Tim, about the incredible VARIETY
of different types of cash flows out there in the marketplace-- it
just boggles the mind.
Seems to me that most novices trying to get into this business
think in terms of real estate notes being the ONLY type of cash
flow out there to pursue. Well, here's what I think (based upon
what I NOW know)... These fledglings just don't GRASP THE CONCEPT
that there are GAZILLIONS of dollars worth of DIFFERENT TYPES of
cash flows (payment streams) out there for the taking! And these
"newbies" are the same people who always seem to be voicing
concerns about "competition" from other brokers... While at the
same time, these folks just don't have a CLUE about the VAST array
of product out there waiting to be brokered or bought.
Heck, even if there were a dozen other note brokers living on my
block (which won't happen, by the way, in a thousand lifetimes), we
could ALL be specializing in DIFFERENT types of notes and NEVER
bump heads!! (And that's a great, GREAT aspect of this business--
the sheer DIVERSITY of what we can go after! *big smile*)
Competition? WHAT competition??!!. Case in point: The attorney that
keeps feeding me deals tells me that NO ONE ELSE but me has
marketed him... and that my colorful flyers (which I systematically
send out in very select intervals for just PENNIES apiece... Kudos
to Joel's UNPARALLELED note marketing program
"How To Turn 90%.."
which is where I get ALL my strategies from) caught his eye and made him
REMEMBER me AND MY MESSAGE.
Mind you, I marketed him INEXPENSIVELY and SYSTEMATICALLY for about
a year-- and THEN it all started to CLICK-- JUST LIKE JOEL SAID IT
WOULD.
I love you, Joel. (Assuming that it's possible for a man to love
another man)
This "How To Turn 90%.."
program is the best-kept little DYNAMO-of-a-
secret going! It gets you NOTICED.
The OTHER secret is that you've got to THINK "LONG-TERM" with your
marketing PLAN... Contrary to what the so-called "competition" (in
other words, "seminar graduates") do.
Anyone who thinks that just placing ONE ad is all they have to do
to succeed has NO business sense whatsoever. This is a BUSINESS,
folks, and it has to be treated LIKE a business.
But, hey-- done right, It requires very LITTLE startup money,
though-- and I spend only $20 per week (and have for the past
year). And, I don't mind telling you, Tim, that it's been QUITE a
good year for me.
I've now got 2 attorneys who (since responding to my colorful,
straightforward marketing pieces that were so shrewdly and
PROFOUNDLY influenced by Joel and his brilliant
"How To Turn 90%.."
program) have sent me a total 18 deals Y-T-D between the 2 of them!
That's certainly not too bad for a country boy from Iowa who's been at this
business for a scant 18 months!
I've netted anywhere between $2-10 K per deal-- some transactions
get me a higher referral fee than others-- it really depends on
what the numbers are in the transaction.
Anyway, you do the math-- and you'll see that, by most any
standards, I'm doing MORE THAN ALRIGHT!! Certainly beats out my old
day job as a long-distance freight hauler... Not only were the long
hours a killer-- but also (and this is more information than you
need to know, I am sure) I came down with a downright NASTY case
of hemorrhoids on that job-- probably from sitting in that cab. I
don't miss ANYTHING about that job, believe me. I now work for
MYSELF from HOME and make SEVEN times the money that I WAS making. So, go
figure. And, I FEEL better and am in MUCH better health--
physically, spiritually and emotionally.
I hope I'm not "gushing" too much, Tim. Please forgive me.. I'm
just soooo happy, and it's a wonderful way to feel each and every
day. I can now touch, feel and smell the flowers in the garden each
and every morning before I start my day. This lifestyle ROCKS!!!
For the record, I broker most all of the deals I find through the
fine folks at Charter
Financial-- I could go elsewhere
(given the current climate with all of the other funders bending
over backwards to buy my deals) but the Charter folks are so
helpful, so astute and so all-out BROKER-FRIENDLY(not to mention
giving the best deals going and they taught me everything I know so
why would I want to switch at all). I LEARNED ALL ABOUT WHAT GOES
INTO CLOSING A DEAL by OBSERVING them go about closing every
transaction.
Then I got REAL interested in the INVESTING side of this business
when I started to REALLY CONTEMPLATE the sheer VOLUME of $$ that
investors like Charter
are making on the future INTEREST part of the payment streams that they buy. So
as to really UNDERSTAND what they were doing and exactly what goes into
STRUCTURING their offers to bear their
desired yields, I figured I had to start thinking LIKE an investor.
I picked up Joel's
"Numbers Game" (his SWEET program on
how to MAKE MONEY with the financial calculator and it was one of
the BEST moves I've ever made (besides getting into this business
in the first place).
I used "Numbers Game"
as a tool to "follow along" with the investor (Charter
Financial) and determine "to the penny" what factors went into making
their offers and exactly what yields they were buying at. I knew all the while
that I soon wanted to start investing FOR MYSELF and I was learning FROM THE
PROS at the same time they were buying my deals (and paying me handsomely for
sending my business their way in the form of very generous
referral fees). Joel, I'm certainly NOT a math major, but you DON'T NEED TO BE
with "Numbers Game".
This program and your tutelage and instruction REALLY got me up to speed. I
consider myself and ADVANCED note broker and INVESTOR now.
Joel, please don't let this get out-- but I think I owe you my
LIFE.
Anyway, shortly thereafter, I caught Joel's "market shift"
teleseminar on NoteInvestors.com---
and this information and
the purposeful DIRECTION that you guys provided couldn't have been
more timely. This "SuperEarnings
PLUS" program (that
astutely guides me through he note INVESTMENT process and leaves NO
stones unturned) is just phenomenal.
Truth be told, now that I'm starting to buy SOME of the notes I
find to KEEP for myself (rather than broker them), I've discovered
an INVESTMENT VEHICLE so lucrative that I pulled ALL of my money
OUT of the stock market and put it INTO discounted notes.
If I were a chest-thumper, I'd be half-tempted to walk into the
mercantile exchange and tell these stockbrokers that "I LAUGH at
your mere 12% returns.." but that's another COMPLETE subject for
ANOTHER day. Suffice it to say that I've found NO ONE ELSE who
teaches these concepts anywhere.
With my newfound expertise and abilities that I gleaned thru
"SuperEarnings PLUS",
I've bought 2 notes for myself this year (I restructured one of them by
approaching the payor as I learned how to do within the program, thereby bumping
my rate of return to a whopping 63%.. Yes, that's NO MISPRINT.. SIXTY-THREE
percent... ("The Numbers
Game" showed me EXACTLY what
numbers to plug into my "restructure" offer in order to yield my
desired rate of return, given the terms and numbers on this
particular note, and I plan to do 3 more this coming year.
You guys are like NO other educator in the note business! You give us the
INVESTING side as well as the brokering side-- you are truly "nuts and bolts"
and are RAPIDLY taking me from "point A" to "point Z". This is truly a "magic
carpet ride" (I'm probably dating myself with that "Steppenwolf" reference) and
I've got to say that I am awash in pure GLEE... And loving every day of it.
But, all the while, I NEVER FORGET that effective MARKETING is the key. Whether
you're brokering or investing (or, more likely, some combination of both), allow
me to get on my soapbox one more time to exclaim: Joel's
"How To Turn 90%.."
is the bestest, most "kick-ass" (can I say that?!) program going, because there
are sooo many ways to implement the MARKETING strategies contained within... And
(best yet) Joel will help you PERSONALLY by phone-- he takes pride in it, mind
you-- so you DO NOT have an excuse not to succeed-- I think you'd be crazy NOT
to go for it, so long as you commit to about 5 hours per week Period. It will
work. Mark my words.
But it's important to note that, if you plan to invest in otes for yourself TO
KEEP (instead of brokering them) you've got to learn ABOUT the investing side of
the business BEFORE you actually are ready to DO it. That way, you are preparing
yourself the RIGHT way and are enabling yourself to POUNCE on the opportunities
that will INVARIABLY come up. I did the smart thing by picking up and studying
"Numbers Game"
and SuperEarnings
PLUS" late last year (when I was brokering notes exclusively before I
even began to
invest for myself).
Joel. I could hug ya-- you're the best and most helpful pro out there!
I'm going to continue brokering most of the notes I see, and keep my income
stream flowing that way, but now I'm trained to spot the "gems" that I want to
keep for myself. I'm fully equipped and ready for opportunities thanks to Joel's
honey-of-a-program lineup..
NoteInvestors.com gives me a
clear vision for what I want to do in this business-- first broker, then invest,
and build my retirement nest egg-- and I'm sure having fun doing it. Ain't life
grand. I never thought it could be this good.
BTW, I'm writing this on my handheld while sitting in a beautiful park having
lunch-- on my terms. Because I don't work for anybody else. Just myself. And
this is the greatest gift that I could have given myself.
I love you, Note Investors Group."
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Wow! Thanks a million for taking the time to write! Your success
means everything to us. And we want to hear from each and every one
of you subscribers. Tell us what's working (or not working) for
you. We learn from YOUR feed back because we NEVER STOP learning!!
Tim F
Tip #129
"Tim, I just had to write in to
tell you that I absolutely concur
with the previous folks who have written to you-- regarding the
sheer POWER of referral business. This is SUCH an effective way to
develop QUALITY leads that I'm going EXCLUSIVELY to the referral
system now... Because I'm generating some SERIOUS business these
days.
Who needs ads anymore?? Not me. No more piddling around with
"hit-or-miss" ads that (if and when they work they way that I want)
just net me "one-and done" deals. REFERRALS are the way to go-- no
doubt about it!
You market to referral sources (ATTORNEYS make terrific ones) the
SAME WAY as you would to individual note holders- except with a
SLIGHTLY different twist. And now, I've honed my very own system
for doing this REALLY well.
Mind you, my background has nothing to do with marketing or sales
of any kind. (Actually I was making a living parking cars for a
downtown valet service) . At least, I'm comfortable TALKING to
people-- but I've usually done so in a very superficial way--
"Hello..", etc.
So, at first, I was, admittedly, a bit apprehensive about the idea
approaching an attorney. I wondered if I would know what to say to
them so that I would be perceived as professional and credible.
But now, after doing this for awhile, I realize that it isn't
necessary to make small talk. I mean' it's just NOT necessary now..
Because I am ALSO a professional-- a Cash Flow professional. And
Cash Flow people (like I am now) are very matter-of-fact... "Here's
what I do and how I can help your client(s)..'"
I'm just ONE professional having a conversation with ANOTHER
professional. And, it's just so easy that I'm pretty astounded as
to why no one else is marketing to these guys. It is my opinion
now, Tim, that "wanabee' note brokers who are only HALF serious
have NO clue about how to do this!
And that's fine with me.. I'm going to KEEP ON doing it. And this
is a WONDERFUL system I have going here.
I've only been marketing over the past year using Joel's
"How To
Turn 90%.." program.
And here's how my first deal came about: Around this time last
year-- I got a call from a woman that said "Hi, I was referred to
you by [Mike the attorney]...
And it's worth mentioning I NEVER heard from this attorney
previously... He didn't call me himself... He just kept my
marketing piece and referred her to me when the situation came
up....! He simply passed my name on to her because he saw a way,
based upon his reading my marketing piece-- how I could help her.
(He's already being compensated by his client as her advisor-- so
he didn't really want anything from me (like a referral fee or
anything)-- he just simply wanted to help his client. That's what
he gets paid for. If he sees a way to do that, it makes his job
easier.)
Anyway, this woman had to sell her property ASAP because she had
been transferred out of state.
So I showed her how to take back a note by offering owner financing
(thus selling her property pretty fast by EXPONENTIALLY increasing
her pool of buyers) and then selling the note to Charter Financial
(I also own their
one-of-a-kind broker program) for cash at closing
(with my help).
I closed this deal with Charter in just under 2 weeks-- they helped
her arrange a simultaneous closing thus selling her property fast
(this works really fast in this current real estate climate) and
she got her MONEY and was very satisfied.
I know this because the wrote a very happy "Thank You" note to
Attorney Mike afterwards (and he copied me on it).
So I called Attorney Mike and thanked him for the lead-- he's a
very laid-back guy. Again it was apparent to me that he didn't want
a referral fee or anything from me--- he's just in business to help
his client. He is a man of integrity.
As another way to thank him, I offered to speak at his office so
as to show the other people in his firm how I could help THEIR
future clients whenever they should come across a situation where
someone could benefit by liquidating an asset (such as a note they
are holding).
He agreed. As a courtesy, I brought in doughnuts at one of their
morning meetings and I had only planned to take about 5-10 minutes
of their time to explain what I do.
Well, turns out they were all so interested in what I had to say
(especially after I had helped Mike's previous client) that they
wanted me to return the following week when their partners from the
other office were going to be there.
I was concerned about just what I was going to say at this little
upcoming meeting. I knew this was a chance to MULTIPLY my referrals
from this little firm.
So I called your number for advice, and you guys suggested this
program that I never DREAMED existed-- called
"Turning Paper into
Gold".
All I can say is "WOW"-- this is a FULL "PRESENTATION-IN-A-BOX"
that makes it really, really easy deliver a PRESENTATION to a
ROOMFUL of referral sources. .
I used "Turning Paper into Gold" to make a little presentation with
visuals. This program made it super-easy-- with graphics to boot--
and also made it crystal clear to them all just how I could help
their clients, when appropriate, in the near future.
I could sense that this was boosting my credibility rating
sky-high. Turns out that my perception was right-on.
I got 50 referrals over the following 12 months from this
medium-sized office-- and, thus far, I've closed on an estimated
34% of them!
Many times, the people initially just want to know the value of
their note-- I simply get a quote from Charter and then make a
written offer (their program taught me how to do that) with a time
limit because the numbers may change if they don't accept my offer
at that time.
I think that, in about 2/3 of the cases, they typically get back in
touch with me shortly thereafter (3-6 weeks tops after my initial
quote) and ask if I can still honor the offer-- because they
thought about it and then they get comfortable with the idea of
selling and then they are ready.
If I then need to adjust the numbers (since some time passed), I
simply get with Charter, get a current quote, and slightly modify
the numbers as needed. And, voila-- another deal done.
Before I started doing this, I didn't think I would really like to
speak before groups-- but I am very comfortable with it now that I
know EXACTLY what I'm doing-- and these meetings are so small and
informal-- that it's just as easy as talking to my own family-- and
I am super-comfortable using "Turning Paper into Gold".
And, hey-- you don't have to speak before these groups at all if
you don't want to or if it's not your "cup of tea". That's the
beauty of this "How To Turn
90%.." program. There are so many
different angles you can take that will net a POWERFUL end result
if done right.
For example, you could just offer note appraisals (which is a GREAT
approach, BTW-- I'm amazed that more note brokers aren't doing
that), tout them with these excellent "attorney letters" that Joel
gives you within the program, and. When your phone rings, simply
ask the questions on the Charter quote sheet (like a robot) and
then submit to Charter for quote..
You can do this in your shorts from home if you want. It's OK--
nobody will see you! Just do sound professional on the phone,
follow these programs to the letter and you'll be fine.
I've built a very good yearly income that keeps on giving and
giving (because this one firm ALONE keeps referring new clients to
me). They want me to speak at their meetings twice a year. I don't
even bother with ads anymore.
This is repeat business that is gushing like a faucet. I'm
developing OTHER referral sources as well with Joel's help (I
cannot stress enough that when you own Joel's "90%.. " program, you
have CONSULTATION privileges with "the best in the business'-- for
heaven's sake, don't hesitate to call Joel and tell him you have
the program and he will BEND OVER BACKWARDS to help you develop a
marketing plan that is ALL YOUR OWN."
No matter WHAT your personality type or what SPECIFIC marketing
approach you like best-- Joel's "90%.." program give you a TOOLBOX
of techniques. This is a program that will DEVELOP a steady stream
of leads for you. You want this stream to be constantly flowing.
The only other part of the equation is that you will need a FUNDER
to broker your deals to. And I would tell anyone to look no further
than the Charter Financial package. The
"Building Wealth Together"
program is worth it just for the "back end" help alone when getting
your deals funded.
There are very good marketing LETTERS contained within the Charter
program alone, but if you REALLY want to "go the extra mile" and
take your marketing WAY BEYOND just a letter and a business card
and build "SUPER-CREDIBILITY"-- just get Joel's "90%.. Program
along with it.
It's GREAT. I can tell you that I will ALWAYS return to
NoteInvestors.com for ALL of my note
marketing needs. I
think that you guys are simply the best."
Very satisfied in Kentucky
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
Thanks, Kentucky. You clearly "get" the importance of marketing...
And of keeping it up and not letting up. There's a lot of business
out there today... And brokers are the main source of business for
our funders. Every broker goes about finding business a bit
differently. And our mission is to continue to develop the broker
community so as to consistently deliver product to our funders. And
we do that through quality EDUCATION, which is sorely lacking in
this business. Hence this website.
Cheers,
Tim
Tip #130
CASH FLOW BUSINESS TIP OF
THE WEEK - ASK THE EXPERTS
Tim, I've got to concur with some of the the previous tipsters who
have weighed in on this forum-- I've been getting a BANG 'EM UP
response from my base of REFERRAL SOURCES since I started
APPRAISING notes for a fee!!
These days, I can hardly get to sleep at night because of the sheer
EXCITEMENT LEVEL that this terrific business is giving me.
When I first launched my note marketing plan in earnest (which
was--- not too coincidentally--- EXACTLY when I got really SERIOUS
about reaching noteholders on a GRAND SCALE and gleaned some GREAT
advice and solid, super-effective DIRECTION from Joel-- he showed
me EXACTLY how to get my appraisal business up and running with a
sweet, mechanized hum that has taken on a life all its own--) I
have had cause to contemplate the enormity of THIS question:
Just WHERE, OH WHERE WOULD I BE WITHOUT the invaluable consultation
privileges that connected me to Joel when I (so very wisely)
purchased "How To Turn 90%.."
(http://noteinvestors.com/optional-bonus.htm).
(When I say that my business has "taken on a life of its own", I
mean that success seems to BEGET success. My referral sources (in
my case CPAs and CFPs) that I developed (through the systematic
implementation of Joel's EXCELLENT program keep multiplying!
After doing this for awhile, I've developed this really SIMPLE
"success formula":
Do a few note appraisals by targeting the right crowd with your
marketing (and accomplishing this is a "SLAM DUNK" if you have
Joel's program (http://noteinvestors.com/optional-bonus.htm),
and
you'll soon be getting NEW calls from other pros either in the same
office or from ASSOCIATES or colleagues of theirs!)
I just LOVE how efficiently and effectively this works!
At first, I couldn't believe that people are ALWAYS willing to PAY
me an appraisal fee for providing them with my professional
(written) opinion of the current VALUE of their note(s)!
(And, I mean, upwards of $300+ if I prepare it for them
PROFESSIONALLY. And then, here's what BLEW ME AWAY-- a LOT of them
want to SELL their note shortly thereafter! And then they call me
and I profit a SECOND time when I broker the note to Charter.
Tim, to what can you attribute my success rate going into HYPER
DRIVE after I started doing these note appraisals??!! I just love
this
P.S. I completely understand how working the Charter Financial
program (http://noteinvestors.com/store/bwt.htm)
in COMBINATION
with the brilliant Cassway (How To Turn 90%.."
http://noteinvestors.com/optional-bonus.htm) approach is a killer
1-2 punch that will make a success out of virtually ANYONE who
truly UTILIZES the two-tier level of CONSULTING that is inherent
within these programs. And as far as I can see, these two fine
programs are all one really needs to make really good money. You
can get one-on-one help from Joel on the MARKETING end and then
Charter gives you SOLID support on the "back end" (the FUNDING
process).
The way NoteInvestors.com "marries" these 2 programs together truly
makes the whole greater than the sum of its parts. Tim I'm so glad
I found you guys. The Note Investors' combination of approaches is
invaluable because the Charter program
(http://noteinvestors.com/store/bwt.htm)
is more than enough to get
you started FINDING notes, getting them FUNDED and earning VERY,
VERY GOOD referral fees for doing so-- but if you are REALLY
serious about doing this FULL TIME, well--- "How To Turn 90%"
(http://noteinvestors.com/optional-bonus.htm)
will give you SUCH an
extra boost for so little $ more, I can't imaging not having Joel
in my corner.
Tim, you're so right-- these 2 programs ROCK.
ONE CAVEAT: I want to share the ONE mistake I made for the benefit
of those who are just starting out:
I initially purchased the "How To Turn 90%.." program ONLY. What I
didn't anticipate was that I would be scrambling to find a FUNDER
when the leads started pouring in.
I thought I was sooo smart that I would figure out what to do next.
Bad mistake.
So I was caught "with my pants down" because I had noteholders
calling me and I needed to DO something with these leads. And I may
have lost a couple of deals because I simply DIDN'T KNOW WHAT TO DO
or even what questions to ask of the noteholders who were
responding to my marketing.
Then I went back to NoteInvestors.com and acquired the Charter
Financial program (http://noteinvestors.com/store/bwt.htm).
Upon
signup, your site INSTANTLY patched me in to the proprietary BROKER
SITE where I downloaded all of the proper FORMS and, by the end of
the very same business day, had QUOTES already that I could get
back to the noteholders with.
(I ended up CLOSING my first deal from that initial batch of leads.
And Charter EXPERTLY guided me through the whole process. These
people are TRUE pros.)
Here's what I would recommend to anyone: FIRST start developing
leads by working with Joel, and MAKE SURE you have the Charter
program too. Get them BOTH at the SAME TIME. (You'd be crazy NOT to
take advantage of what I feel is the industry's BEST bargain--
these 2 programs are packaged together for a SONG
(http://noteinvestors.com/optional-bonus.htm).
Then, I would keep the Charter Financial QUOTE SHEET handy for
immediate use when your phone starts to ring-- and IT WILL RING if
you do this thing right.
Then, any time leads come in, all you have to do is just call upon
the FUNDER (Charter Financial) with the ease of a manager motioning
to the bullpen! How shrewdly efficient this whole process is. Man
oh man, I just LOVE it.
Charter's Broker Services department WILL teach you the back end
and you'll learn everything there is to know about what's involved
with closing. Just learn as you go. You'll earn handsome referral
fees as each deal closes. I daresay that this whole process, if
done right, is more efficient then MOTHER NATURE!
Once you're set up as a Charter Financial broker you will have
enlisted ALL THE HELP you need on the "back end". Then just
concentrate on Joel's program and your marketing and, sooner rather
than later, your business will be busting out BIG time and you will
be basking in your own independence from the old rat race!
L.K.
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
To answer your first question, many noteholders decide to SELL
their note(s) shortly after having their note APPRAISED. They learn
the present VALUE of their asset and then become much more
COMFORTABLE with the idea of SELLING for cash. At this stage, they
are more comfortable with YOU as a Cash Flow PROFESSIONAL-- which
is exactly what we teach you how to be.
And, after reading your post, it looks to me like you truly GET it.
I find it very gratifying that our programs have worked so well for
you!
For the benefit of our readers, the four steps to EVERY
transaction, synopsized are:
1. FIND the notes
2. QUALIFY the leads that come in
3. NEGOTIATE the transaction
4. FUND the transaction
There are NO exceptions to the above sequence. Just remember, all
good brokers should concentrate CHIEFLY on Step #1 (finding).
Finding the noteholders (i.e., MARKETING) is 90% of the "success
equation". Joel's program
(http://noteinvestors.com/optional-bonus.htm)
will help you to
accomplish this better than ANY other program in the world.
Then, the Charter Financial program
(http://noteinvestors.com/store/bwt.htm)
will take care of steps
#2, #3 and #4 for you, HASSLE-FREE.
(Sure, the Charter program by itself contains some very GOOD
marketing letters and ads that WILL get you started quite fast.
But, as much as I'd like to tell you that ONE program DOES IT ALL,
I can't. That's why, after much deliberation and careful thought,
we decided to "MARRY" these 2 programs together SUPER-AFFORDABLY
(http://noteinvestors.com/optional-bonus.htm)
because of the
importance of having TWO levels of CONSULTING privileges along with
a true long-term marketing PLAN that will inject an electric PULSE
into your business and will transform you into a SERIOUS PLAYER.)
Tip #131
ASK THE EXPERTS
How are you guys different than the other note-related companies
out there that I see on late-night TV?? How do you stack up?
ANSWER FROM THE NOTE INVESTORS GROUP EXPERTS
There are a LOT of reasons that I believe we're WORLDS better.
But, I'll give you TWO of them right now:
1. We're a LOT less expensive-- BECAUSE OUR MOTIVATION is for you
(the broker) to get really, really good at DEVELOPING business and
then REFERRING it to our funders*. Our funders RELY on the broker
community for most (if not all) of their business. So we teach you
how to REALLY MARKET this business. NO ONE ELSE does that anywhere
NEAR as effectively as WE do.
* as opposed to simply "selling information" for thousands of
dollars like those "other" companies do-- and then not even making
themselves available to assist you
2. We give you what we SAY we are giving you with no need to
"upgrade", spending $thousands of dollars in the process. No need
for that. We give you everything we SAY we are giving you--- the
FIRST time.
OK, let me make another quick comment here:
I think this business can be broken down into 2 "broad-brush"
elements: 1)you need to MARKET it effectively and then 2) you need
a FUNDER who will also TRAIN you (if you're a "newbie", this is
IMPERATIVE) in the business AS you feed them the prequalified leads
that YOU develop the way WE SHOW YOU HOW to do that.
That's it. There's nothing more to it than that!
IF YOU'RE ready to start now, look NO FURTHER than THIS program:
http://noteinvestors.com/store/bwt.htm
Happy Thanksgiving
Tim
Tip #132
Stay away from expensive seminars, i.e. "workshops" or "boot camps"
charging thousands of dollars claiming they will show you how to
get rich overnight (presumably by placing just one ad in the
paper). Our word to the wise is: allocate a MODEST sum of money
towards MARKETING instead. There is a lot of money to be made in
this business, to be sure. But the companies that run these
exorbitantly expensive seminars are just after YOUR money... and
they do NOT properly teach you the REAL key to this business-- and
that is effective MARKETING. And you do NOT have to "break the
bank" to do that.
This is EXACTLY what WE show you how to do on THIS site. MARKETING
your business effectively and consistently is the BIG KEY to cash
profits.
A very MODEST amount-- like 20 dollars a week-- spent wisely (i.e.,
marketing in the right places") will get you to the "promised
land". And that's how ANY business gets built up. (That's just the
way thing work. It's the same in ANY industry-- cars, hardware,
toothpaste, entertainment, etc, etc) Business is built up gradually
and steadily through an effective MARKETING campaign. Building
block on top of building block. You reap what you sow. Simple as
that. You should always be "farming" for referral sources (THAT's
where the REAL business is) by distributing inexpensive but highly
effective marketing pieces that get the RIGHT message delivered
(and they HAVE to SAY the right thing, hit the right channels, and
push the right buttons). Then, all you need to do after that is
keep on CULTIVATING the referral sources that you develop by
"prequalifying" the leads that they send you and then REFERRING
them to the funder.
Then you get your routine down to a science and it's all
"automatic" FROM THERE. You can do it part-time or full-time. The
most important key is CONSISTENCY.
Simple. Really, that's all there is to it. Nothing more than that.
(If you are just starting out and you need a GOOD funder who will
also train you in the business, you can't go wrong with this
program:
http://noteinvestors.com/store/bwt.htm)
Tip #133
Old Proverb: "No matter
how far down the wrong
road you've gone, TURN BACK."
STOP--- If you're funneling a LOT of money (i.e. $thousands)
towards a so-called "boot camp", "mentorship program" or "hands-on
workshop" trying to LEARN about HOW to make money in this
business-- STOP. I repeat-- STOP. Because you're doing it ALL wrong.
Here's a "news flash": There is NO need to 'break the bank".
(Mind you-- you DO need to invest is a CERTAIN degree of
education-- but I mean the RIGHT type of education. What I mean by
that is "learn by doing".)
You need to invest a MODEST sum towards training and education (NOT
$thousands) with an eye towards MAKING money AS you are learning.
RELAX-- It's NOT that complicated. (Be wary, though, that SOME of
the other companies out there are merely "selling information" and
that is how they make their money.)
By contrast, what WE want (and this is OUR motivation) is for the
broker to DEVELOP lots of business through effective MARKETING
(which is what WE at NoteInvestors.com are showing people how to do
every day of the week) and REFER the business to our funders.-- who
make THEIR money by buying notes and HOLDING cash flows and
collecting the future payments.
Good, bona fide national funders RELY on brokers (like YOU) to
bring them business. And they're willing to bend over BACKWARDS to
HELP you to do just that...
Because there's MORE business out there now THAN EVER BEFORE
(interestingly, what many people cannot "wrap their head around" is
that the current "down" real estate market is like FUEL-INJECTION
to our business because there is MORE seller-financing being
originated NOW than at any other time in the history of this
planet)!
ALL you need to know how to do is CAPITALIZE on this situation.
(And Charter Financial*-- a highly recommended funder-- REALLY wants
your business AND they will TEACH you everything you need to know
about the entire process and they will PAY you handsomely for the
business you send to them!)
In my humble opinion, if you want to start RIGHT NOW with a
"no-nonsense, hit-the-ground-running" game plan, I really believe
that there are 2 programs EVERYONE should have.
They are:
*The Charter Financial "Building Wealth Together" broker package
(you can start brokering notes TOMORROW with this):
http://noteinvestors.com/store/bwt.htm
And also (if you can "swing it', it's WELL worth the extra FEW
bucks)-- Joel Cassway's "How To Turn 90% Of The People Who Won't
Sell You Their Notes Into Big Time Cash Profits" (a MONSTER program
that "gets the job done" by BOOSTING your MARKETING results
considerably so that your REFERRAL business takes on a "life of its
own"-- you will NOT be sorry if you implement just ONE idea from
this program):
http://noteinvestors.com/store/90.htm
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