Cash Flow Business Tip of the Week: Note Appraisals

note-appraisal-documentI like the Note Appraisal as a marketing tool because it serves several important functions. It gets you in front of note holders in a way that your competition does not; elevates your status; enables you to more easily deliver your message; and you can get paid whether there is a transaction or not. It is my opinion that for you to be successful in the note business today, you must do business with financial professionals, and offering note appraisals are a great way to do that. In general, a financial professional is anyone who, as part of their practice, reviews clients’ financial statements. Professionals who fall into this category include but are not limited to: attorneys, accountants, financial planners, mortgage brokers, bankers, etc. You should concentrate your efforts on attorneys and accountants. Almost every cash flow transaction today goes through the hands of one or both of these financial professionals. If you can establish a relationship with one of these professionals who can refer to you two, four, six eight transactions a year you will have a very nice part time income working part time. When this number reaches five financial professionals referring you business, you will have a full time income working part time.

Offering note appraisals can put you on the fast track to success

The most powerful and important benefit of delivering  note appraisals are to get you in front of these financial professionals in a way that eludes your competition. In essence, you are working with them professional to professional. These professionals will not only have clients who need notes appraised, but will also have clients who need to sell their cash flows. This is a win-win for everyone. Establishing relationships with financial professionals can put you on the fast track to success in the cash flow industry. When working with financial professionals, it is imperative that you act like a financial professional. If you market yourself as a note appraiser, you must remain consistent. That means you must take off your a note broker’s hat and put on your appraiser’s hat. When marketing to a particular professional, you cannot cross-market. This means you cannot send a marketing piece one time as a note broker and the next time as a note appraiser (stay consistent). Choose how you want to market someone and stay with it.

If you want to incorporate note appraisals into your marketing toolkit, this topic is fully explained within the program How To Turn 90% Of The People Who Won’t Sell You Their Notes Into Big Time Cash Profits.

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