Marketing your note business through public relations

public-relationsAnother note marketing avenue that I whole-heartedly recommend for people is public relations. When YOU say something good about yourself, that’s ONE thing; but, when it’s written in a newspaper, publication, magazine or other media outlet, it carries a MUCH greater impact. Public relations is something that I talk about ad nauseam to people, and most, for some reason or another just don’t get it. FYI, I’ve had my own articles published in local news, “for sale by owner” publications, that kind of thing. The hardest part, of course, is writing the article. Early on, I was no writer, so I commissioned (at the time) a college kid who could do it. Today, I would use a marketing company. Alternatively, we’ve got a program called Getting Published. I would recommend it to anybody who wants to use PR (public relations) as part of your marketing campaign.

In the next Tip, I’ll talk more about “learning and earning” while you’re gaining experience in the note business.

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