Marketing to financial professionals

marketing-to-financial-professionalsI believe in marketing to financial professionals. We’re always looking for people who deal with other people’s financial statements. Getting other people to look for cash flows for you it is really where the big money comes into play. It’s really a part of what I call repeat referral business. You want to set up a situation where you do not get just ONE lead from somebody– you get MULTIPLE leads. One of the ways to do that is deal with financial professionals like attorneys– or, if you’re dealing with life settlements, life insurance agents– and delinquent debt, with bankers and other funders. You’re bringing other people on board. And that’s the key to the big money.

Next week, we’ll cover more marketing tips.

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