HOW TO TURN HARD-NOSED,
By Leonard W. Stitt The secret to cashing in on the unwilling 90%--lies hidden in a miracle marketing strategy. The method is defined in 4 words: "Create Urgency To Sell'' in the noteholder. Have you ever sent out mailings that produced little or no response? Low noteholder response to your mailings is aggravating. Starting right now, you can end the problem of low response. When you "create urgency to sell" in your marketing---noteholders come out of the woodwork with new interest in what
you're offering. Let me show you what I mean. (1) 90% of the names never responded. That small 1 to 2% was where I had to find someone who was motivated to sell their note. It's darn hard to make a profit on such a small response. Sure, I'd close a deal here and there, but it wasn't enough to really make the big money I wanted. I got lucky one day while I was on the phone with my friend Joel Cassway, President of Financial Seminars, Inc. I made a comment about how frustrating it was losing out on the 90% of the names who didn't call. Joel asked me what kind of a letter I was sending out. I said it was the standard letter. It usually made mention I would buy their note for cash etc. etc. Joel laughed and said, "Oh Leonard, no wonder you're not tapping into the 90%. Your letter doesn't create any urgency to sell in the noteholder." Joel went on to explain there were two types of marketing. The first type is for short term results. In other words, your mailing piece produces instant results from the 1 to 2%. The second type of marketing plants seeds for future business with the 90%. Joel said, "When you create urgency to sell in your mailing piece, you're going to do more deals from the 1 to 2%....and the 90% group will start to respond and turn into future business." I asked Joel for a sample letter that creates urgency to sell. He said, "Leonard, I'll let you have one if you promise you'll mail it to your list of noteholders. If you don't mail it, believe me, I'll know it. And it will prove to me you're not serious about your business." Joel had been in the note business since the very early 1970's and was making big money. I knew he had to know what he was talking about. Joel's letter was nothing like I'd ever seen or sent out. I had some doubts about sending it. There was no mention about selling their note for cash. In fact, the letter was really a warning. There was a headline at the top that said, "DID YOU MAKE THESE 7 FATAL MISTAKES WHEN YOU TOOK BACK YOUR MORTGAGE?" Then it went on to describe each mistake and showed how to correct it. The letter invited the noteholder to call me with questions, and offered free help and advice about their note. I'd seen a lot of these mistakes with deals I'd done before. So deep down I felt something might come of this letter. I held my breath, so to speak, and mailed the letter to 500 names of noteholders who never responded to my mailings before. I also sent out a first time mailing to a new list of names I recently put together from the court house. I was talking with noteholders on a level that I'd never done before. Some were in a state of panic wanting help with correcting their mistakes. Others were very grateful for pointing out the mistakes and offering answers that fixed them. 1. From the list of 500 noteholders who never responded to my mailings before---25 phone calls received. That was an instant 5% response. Calls kept coming in over the long term. After a couple of months I started closing deals from this list. None of my mailings ever produced results like this. I was closing more deals on the short term, and the real miracle---I finally tapped into the 90% I couldn't get to before. I asked Joel if he had more marketing strategies that created urgency. He said that he did. However, there was something I needed to understand. Joel said, "Everything I'm showing you took years to develop. There was lots of careful testing involved. And a lot of money was spent on all the letters and ads. In fact, the letter I let you use cost me over $400.00 to produce. If I share the rest of my professional marketing program with you, there must be a commitment on your part. The commitment will be easy to handle. And you can take care of it in small stages." I made the commitment and promised to do what he asked. I was then shown the second level of Joel Cassway's Professional Note Marketing Program. Introducing the Mortgage Telephone Hotline You market the hotline thru ads and mailings. The ads tell the noteholder there's no obligation. Simply call the hotline and this unique service will give you vital information you need to know about your mortgage. The hotline puts urgency to sell in the mind of the noteholder. At the same time, the message offers information, service and help with their note. Just like was done with the letter. The noteholder is invited to leave their name and number and someone will call and help with their questions. The final benefit the hotline offers is probably one of the most powerful marketing tools I've seen... Announcing the brand new edition of Hold on, there's more.......... Joel found there were lots of note holders who needed to know the value of their notes. They needed to know the values for all kinds of reasons: partnerships, estate planning, business reasons, divorce settlements, etc. Noteholders who have these needs require the help of a pro. When you wear the hat of an appraiser, you rise above all other note brokers. They just can't compete on your level. He provides an easy marketing plan that sells your appraisal service to all professionals and private noteholders. Joel will even show you how to become a Certified Note Appraiser. You can make a living doing appraisals alone--but you'll love the profits you'll make after the appraisal's done and the noteholder sells you the note. Now is the best time for you to be in the discount mortgage business It's been tested over and over. It gets you results. I've proved it. Joel's proved it. And a small hand full of other folks have proved it. In fact, all the letters and material that Joel first introduced me to is out-dated. He's produced a brand new system that's a thousand times better than the first version. Joel's new marketing system shoots down your competition. The methods and strategies raise you to a high level--proving to noteholders you're
totally different from the common Joe-blow note broker. The marketing system is powerful. You can actually mail to a list
that's been mailed several times by other note brokers and get money making results. You're going to discover..... Free Bonus ($125.00 Value) to the first 125 people One Full Hour of free consulting with Joel Cassway Connect yourself with a valuable consultant with over 30 years experience marketing, buying and investing in notes. Joel is ready and eager to help you get started making money in notes. Call him and talk about any subject you like in mortgages. You can get his advice on your marketing and business plan, or any other topic in notes you would like help with. Joel has room for only 125 people for consulting. This insures that you'll be able to get through--and have quality, personal, one-on-one individual time with Joel. Your No Risk 30 Day Guarantee To order "How To Turn 90% Of The People Who Won't Sell You Their Notes Into Big Time Cash Profits" click HERE.
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