Here’s Your Cash Flow Business Tip of the Week

There is a giant market out there rife with people holding cash flows that represent a ton of potential profit for you. But it’s not as if you can simply walk up and down the street and find these people. You have to unearth them. It’s called M-A-R-K-E-T-I-N-G.

You can make a lot of money if you know how to find the right people and then keep in front of them while conveying the RIGHT message.

There are many people making a substantial living in this business who know how to run extremely effective, consistent marketing campaigns. You can be one of them if you make the right decisions and know how to push the right buttons.

One decision you’ll need to make is whether to create your own marketing materials or go with ready-made professional marketing materials created by somebody else.

Creating your own materials will require trial and error. It’s very important to convey the right message to your prospect (say the right thing) and if you don’t, then you don’t get the business. Fortunately, there are resources you can draw upon, i.e. highly successful people who are already established in your field who made their own mistakes early on and can give you the benefit of their experience and expertise.

I’ve got 15 years in this, and I honed the right message in my materials on my own, but maximizing my effectiveness to the point where I was clicking on all cylinders took me literally years of trial and error. Then I made the best decision I have ever made- I hired a professional marketing company who prepared an entire campaign and marketing PLAN for me with a complete toolbox of professionally-worded marketing letters to real estate brokers and other versions for attorneys, accountants, financial planners, etc who could refer business to me, etc. They created sample ads to place in the appropriate trade publications and also classified ads with proven “buzzwords” to go after the individual noteholders. They also created special giveaways, post cards, flyers, you name it. They even set up an entire mechanism for me to ‘appraise” notes for clients which I use all the time and has yielded me tens of thousands of dollars, but that’s a discussion for another day.

My point is- since I implemented this highly-polished, professional marketing approach about 10 years ago, I have never looked back. And, what’s really exciting is that the LAST 4 years have been my outright best in terms of volume, and the arrow is pointing up for 2013. The up-front investment I made way back when has since paid me back in spades– many times over. I think it’s especially important, given the fact that the note market (real estate and non-real estate) is expanding at a rate not seen in decades (about 30% year over year 2012 vs. 2011, and about 40% the prior year– that’s unprecedented exponential growth), to not waste time going through a learning curve when there is so much money to be made today by just employing the right methods to go out and find it.

Yes, you can start small in this business if your budget is low. But it doesn’t take that much more money, time and effort to really position yourself accordingly to make a big splash early on. Consider your options carefully because the decisions you make will have a dramatic effect on your bottom line.

If you’re interested in seeing the complete marketing plan that I use, you can see it here.

P.S. Another option within which you can glean the immediate benefit of ready-made direct marketing material is the Elite Cash Flow Network Support System which also gives you direct access to funders and personal one on one mentoring and orientation to get you started right. Go here for more info


Wishing you good profits,

Tim Fitzgerald
520 S. State St., Unit 716
Chicago IL 60605


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