Brisk note selling expected right after 1/1

timheadshotTim Fitzgerald’s
Cash Flow Business Tip of the Week

note-selling-spikeYou would be wise to hit individual note holders hard with your marketing starting very shortly after the ball drops on the New Year. This is exactly when a large portion of our target market- people holding notes and cash flows that need to sell because of a greater financial need– comes out of the woodwork in order to pay Christmas bills that will be coming due. We see a spike in note sales every year at this time (it’s a consistent year-over-year pattern), and, in our experience, note holders who need to sell now usually do business with only the broker who contacts them at the exact time they decide to take action. So take advantage of the time of year by launching an optimally-timed direct mail campaign starting next week.

If you don’t have a list of note holders and need to put one together fast, you can purchase a good one here. Any of your competitors who previously contacted note holders on the list without success have effectively done you a big favor by “pre-planting” the idea of selling the note into their minds already. So, since they’ve already done most of the ‘warm up” work for you, that leaves you to now swoop in (and cash in with your very first mailing, without having to send any follow-ups) because you’re in the right place at the right time.

Believe me, if you’ve got a decent marketing piece that says the right thing and you treat direct mail like the science it is, you can expect at least a 1-2% conversion rate at any time of the year if you have a little experience under your belt. However, given this specific time of year, you stand to do considerably better than that with your very first mailing even if you’ve never mailed before. What I’m saying is that while it usually it takes several followups to close a note deal, this time around you can effectively crush it on your first mailing. Even if you only close 2 notes for every 1,000 leads, you’ll make anywhere from $4,000 to $20,000 or more, depending on the specifics. Not a bad haul for a single mailing. So, push your marketing hard starting now. This is your chance to start strong out of the gate by closing a few deals right away starting early on in 2016.

Tune in to for Tim’s regular posts and columns on notes, investing, and personal wealth building. You can email him here.

This entry was posted in Main blog, Tips. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *